New Research on Social Media and Car Shopping

The latest research on social media and its impact on car buying decisions

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Dealer.com, DriverSide and GfK Automotive Research have partnered to conduct the most extensive study to date on the impact of social media on car buying.

The Rise of Loyalty, Advocacy & Influence: Social Media and the New Automotive Purchase Cycle examines the growing role of social media in the industry overall, and how it shapes consumer decisions on brand, model, and dealership. Download the study today.

Methodology:

Approximately 2,000 recent vehicle purchasers and in-market shoppers were surveyed about their use of social media. The study was based on McKinsey Consulting's consumer decision journey model. The research was conducted by GfK Automotive.

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Key Findings:

58% of vehicle purchasers posted a comment or status update on Facebook about their new vehicle.
41% of those who used social media while shopping, said they saw a post that caused them to add a brand or model to their consideration. 28% saw a posting that caused them to add a dealership to their consideration.
74% of those who use Facebook said they would likely "Like" a manufacturer if they were offered exclusive offers and savings.

Client Testimonials

It was important that we aligned ourselves with a company that’s predicting the future.
Alan Krutsch, Walser Auto Group
At Dealer.com, Internet Marketing is their passion. It’s what they live and breathe, so we know that they will be on the leading edge.
Dan Boismer, Suburban Collection
The changes we’ve noticed since we’ve switched over have been absolutely dramatic. Not only has our conversion rate increased but our time on site is up...people used to spend 4-5 minutes on our site, now it’s almost 8.
Mike Nazworth, BDC Manager, Heyward Allen Toyota Scion
Everyday we are told about how great our site is and how easy it is to get information from. We recently started a billboard campaign called "Shop in Your Underwear at Stevebaldo.com" to capture the majority of customers already online doing...
Sheila K. Snyder, Steve Baldo Dealerships