How to Infiltrate the Stealth Auto Economy in 2012
What would happen if all of your friends disappeared tomorrow?When you think of what a friend is, they represent our connections to the world as we know it. No friends really means no understanding of our own 'micro marketplace.'
Wrapping up day three of the NADA Convention in Las Vegas today, lots of dealers asked how to meaningfully connect with friends (and stop compiling likes from people outside their community). These potential friends represent?
It's an exciting time for our industry. Sales projections are up, we're fresh off one of the most exciting Detroit auto shows in years, and NADA 2012 is just around the corner. On the technology side, dealers can look forward to more marketing resources than ever, with significant innovations from Dealer.com planned throughout the coming year.
The rise of social media has broad and critical implications for automotive retailers. Consumers now have the ability to broadcast their opinions and recommendations to large personal networks via social media. To understand the effect of social media on dealers and manufacturers, DriverSide and Dealer.com partnered with GfK Automotive Research to study the impact of social media on the automotive shopping process.
Search engine optimization (SEO) is an art and science that largely focuses on putting your content in front of users at or near the top of the search results. But what does it matter if your content isn't delivered in a relevant format to the searcher (video vs. blog post, for example)? In addition to posting updates that focus on sales, are you making efforts?
Over a year ago, a group of us were lamenting the lack of insight into social media's impact on car shopping decisions. We had a hunch, primarily from our personal use of sites like Facebook and Twitter, that there were under currents of influence. But we didn't know to what extent.
