At last week’s Google I/O conference, Director of Google Maps Daniel Brath announced that Google Maps ratings are going to return to a 5 star scale. The move helps simplify listings, and in doing so will likely motivate car shoppers to leave reviews for their dealerships of choice. It’s also part of ongoing enhancements to Google plus. Here’s what dealers need to know about the change.
Today’s digital world can be approached with a “beer guy” mentality, where digital thinking is simplified around four key areas—Inventory, Websites, Advertising, and CRM. Focusing on those basics helps make sense of the various tactics and trends that are always floating around our space these days.