March 31st, 2014 • SEO, WebsitesNo Comments

Data. It’s the lifeblood of SEO campaigns and websites in general. We use it to inform decisions, to evaluate results, and to hold ourselves accountable. As a company that values transparency, we provide data to our customers in meaningful ways. To understand how Dealer.com’s SEO team reports to our dealer customers, let’s first define our …

March 20th, 2014 • AdvertisingNo Comments

As a digital advertiser, serving up retargeted ads has got to be one of the most satisfying parts of the job. Retargeting is powerful and effective, because it reaches your most valuable audience: low-funnel shoppers or shoppers who’ve already visited your website, but haven’t yet converted. They’ve essentially walked into your virtual showroom, and by …

March 11th, 2014 • UncategorizedNo Comments

After a record-breaking 2013, auto sales started weaker this year, with many analysts attributing the slow start to the unusually cold and snowy winter, keeping customers from frequenting dealer showrooms. While it may have had some impact on sales, the good news is that traffic to dealer websites remains strong. It was just the mid-1990s …

March 6th, 2014 • AdvertisingNo Comments

A report published by the Interactive Advertising Bureau in January, and highlighted by AdWeek last month, noted that car buyers are 71% more likely to be influenced by digital ads than other shoppers. This may seem like an unusually high percentage but when you consider the perspectives of car-buying consumers, this statistic is really not surprising at all. …

February 27th, 2014 • Marketing, Websites1 Comment

Visibility should be a dealership’s top priority. But standing out in the crowded and competitive digital landscape is no small feat. Just as your physical dealership goes to great lengths to brand its uniqueness to help generate shopper interest – from building appearance, staff dress code, merchandizing, even name – so, too, should you explore options …