April 23rd, 2014 • Marketing, Social, WebsitesNo Comments

Millennials, the generation of Americans born between 1980 and 1995, are the first group to outnumber baby boomers, and are quickly becoming the most important consumers in today’s economy. While they account for 21 percent of all consumer spending, millennials are still promotion sensitive, searching for product information in-store and online, via their social networks …

March 31st, 2014 • SEO, WebsitesNo Comments

Data. It’s the lifeblood of SEO campaigns and websites in general. We use it to inform decisions, to evaluate results, and to hold ourselves accountable. As a company that values transparency, we provide data to our customers in meaningful ways. To understand how Dealer.com’s SEO team reports to our dealer customers, let’s first define our …

March 20th, 2014 • AdvertisingNo Comments

As a digital advertiser, serving up retargeted ads has got to be one of the most satisfying parts of the job. Retargeting is powerful and effective, because it reaches your most valuable audience: low-funnel shoppers or shoppers who’ve already visited your website, but haven’t yet converted. They’ve essentially walked into your virtual showroom, and by …

March 11th, 2014 • UncategorizedNo Comments

After a record-breaking 2013, auto sales started weaker this year, with many analysts attributing the slow start to the unusually cold and snowy winter, keeping customers from frequenting dealer showrooms. While it may have had some impact on sales, the good news is that traffic to dealer websites remains strong. It was just the mid-1990s …

March 6th, 2014 • AdvertisingNo Comments

A report published by the Interactive Advertising Bureau in January, and highlighted by AdWeek last month, noted that car buyers are 71% more likely to be influenced by digital ads than other shoppers. This may seem like an unusually high percentage but when you consider the perspectives of car-buying consumers, this statistic is really not surprising at all. …