The casual loyalist is a member of the 41% of automotive shoppers who know your brand, but who could be easily convinced to shop around, and might consider jumping ship for another dealership/brand. Here's how to use social media to bring casual loyalists into brand fanatics.

Two recent industry surveys reveal that the majority of the Nation's overall top-selling auto dealer groups, as well as the top web-based sales dealerships, choose to partner with Dealer.com. Eighty-nine percent of the Automotive News Top 125 Dealership Groups work with Dealer.com, as do fifty-nine percent of the WardsAuto's e-Dealer 100.

Milk is the most commonly sought after item at the grocery store. This is only semi useless information because as dealers, we can learn something from it that can help us sell more cars. How? I'm crazy? Read on.

April 5, 2012 (Burlington, VT) - Dealer Dot Com, Inc., the global leader in online marketing solutions for the automotive industry, today announced it has been awarded U.S. Patent No. 8112279 for its audio file creation technology featured in its CarFlix HumanVoice product. The CarFlix solution allows dealers to easily create professional quality videos with natural, human voiceovers to enhance an automobile's online presentation to potential buyers.  

Dealer.com (www.dealer.com), the global leader in automotive internet marketing solutions, has once again received the highest honor from the Vermont Governor's Council on Physical Fitness and Sports Worksite Wellness Committee - being awarded the Gold Standard for the company's dedication to the wellness of employees. The Worksite Wellness awards honor employers that support staff access to physical fitness activities and promote good health on and off the job.

Like your Internet Manager, consumers are busy people who demand a certain experience when they visit your website. How you invest your marketing dollars can either help or hinder the customer experience you think you're providing. By streamlining your digital marketing efforts, you can bring consistency to the customer experience and a healthier work-life balance for your ISM.