February 21st, 2014 • Advertising, Marketing, SocialNo Comments

Have you ever considered advertising on Facebook? If you follow social media advertising, chances are you’ve heard recent rumors that Facebook has essentially become a scam for advertisers. One video in particular has recently gone viral and attempts to show how click farms have ruined the social media giant. Click farms are overseas companies that attempt to …

February 4th, 2014 • AdvertisingNo Comments

The lights have been switched off, the confetti cleaned up, and the roar of 82,529 football fans at MetLife Stadium is but an audible memory. The Super Bowl might be over for another year, but for car dealerships – especially businesses whose manufacturers advertised during Sunday night’s spectacle – the opportunity to kick off featured …

January 24th, 2014 • AdvertisingNo Comments

Advertisers across industries have been steadily raising their spend for Internet advertising over the last three years, with display ads in particular increasing 9% over HY 2012 to grow to $6.1 billion in the first six months of 2013. As we reported in a previous post, advertising activity from the automotive industry represented 13% of …

January 24th, 2014 • Certified Provider, Marketing, OperationsNo Comments

Burlington, VT, January 24, 2014 – Dealer.com, a leading provider of marketing and operations software and services for the automotive industry, announced that DealerCentric and CarGurus are now included among its list of certified providers. The company’s Certified Provider Program qualifies companies that have proven value, security, efficiency, and return on investment, and assures customers they …

January 16th, 2014 • Search, SEO, WebsitesNo Comments

Google’s Panda and Penguin algorithm updates targeted low-quality sites, or sites that had thin content, content farms, spam links, over optimized anchor text links, and unnatural backlink profiles. But these were only updates to the then current search algorithm. Quietly launched in late summer 2013, and publicly announced a month later, Hummingbird is an entirely new algorithm …