When it comes to your website strategy, content remains “king,” but user experience is gaining ground. In fact, beyond speeding shoppers toward conversion, a good user experience is increasingly rewarded by search engines with better page rankings. Here are a few simple best practices that can help you ensure your dealership’s website is optimized for user experience:
July 9, 2013 (Burlington, VT, and San Francisco, CA) – Dealer.com and Jumpstart Automotive Group today announced a new, long-term partnership that will connect dealerships with the most widely sought-after online auto shopping audience. Leveraging Dealer.com’s market-leading customer base of local-level automotive dealers (tier 3) and Jumpstart’s premium automotive audience, the exclusive agreement for Dealer.com dealers creates streamlined, highly-targeted opportunities for dealers to access the broadest audience of in-market car shoppers. Terms of the deal were not disclosed.
June 4, 2013 (Burlington, VT) – Dealer.com, a leading provider of marketing and operations software for the automotive industry, has introduced MyCars to its Websites product family. MyCars is a convenient feature at the top of a dealer website that makes the vehicle shopping process more organized, more informative, and more actionable for the shopper, and provides the dealer with valuable insights that help drive vehicle sales and customer engagement.