May 30th, 2014 • Engineering, Featured Event2 Comments

Twice a year, Dealer.com’s engineering staff breaks into teams with one mission: to create something spectacular. The format is simple: propose an amazing idea; join a team to work on an idea based on personal interests and passions; crank away for 36 hours to bring the idea to fruition; after a day and half, present …

May 15th, 2014 • Websites1 Comment

  Mobile phones have become engrained in our everyday lives, changing our daily habits, the way we communicate, and even the car buying experience. In fact, last month mobile visitors accounted for 37% of all traffic to Dealer.com Seamless Websites. Car dealers can embrace the mobile revolution, as it offers several new marketing opportunities. Here …

May 9th, 2014 • Certified ProviderNo Comments

Dealer.com welcomes guest blogger Andrew Price, President of CallSource Automotive, a Dealer.com Certified Provider Program. As any competitive dealership already knows, modern technology has completely revolutionized how automotive retailers engage with their customer base. Paid search and display ads, email marketing campaigns, social media and smartphone apps are just a few ways dealers try to …

May 5th, 2014 • Auto Industry InsightsNo Comments

After a first quarter slowed by severe winter weather, the automotive industry gained momentum in April with most of the major automakers posting strong gains. Overall, there were 1.39 million cars and light trucks sold last month, a year-over-year (YOY) increase of 8 percent. Activity across our dealer websites echoed these trends with overall traffic …

May 2nd, 2014 • Advertising1 Comment

All display advertising is not created equal. The brightest, biggest, and flashiest display banners don’t really mean much (except maybe to graphic designers) if the ads aren’t reaching the advertisers’ target audience, and inspiring those shoppers to convert. Display advertising, therefore, relies on placement as much as design and call-to-action: serving the right ad, at …

April 23rd, 2014 • Marketing, Social, WebsitesNo Comments

Millennials, the generation of Americans born between 1980 and 1995, are the first group to outnumber baby boomers, and are quickly becoming the most important consumers in today’s economy. While they account for 21 percent of all consumer spending, millennials are still promotion sensitive, searching for product information in-store and online, via their social networks …