The casual loyalist is a member of the 41% of automotive shoppers who know your brand, but who could be easily convinced to shop around, and might consider jumping ship for another dealership/brand. Here's how to use social media to bring casual loyalists into brand fanatics.
Building customer confidence in the sale starts with understanding what your customers want from their shopping experience and then giving it to them.
e most commonly sought after item at the grocery store. This is only semi useless information because as dealers, we can learn something from it that can help us sell more cars. How? I'm crazy? Read on.Like your Internet Manager, consumers are busy people who demand a certain experience when they visit your website. How you invest your marketing dollars can either help or hinder the customer experience you think you're providing. By streamlining your digital marketing efforts, you can bring consistency to the customer experience and a healthier work-life balance for your ISM.
A close-up study on how separating mobile & desktop offensives could help your business.
A"stealth" economy drives the auto industry on social media. Learn how to make sure your dealership is a part of it. "When is your CRM coming to market?," hundreds of dealers asked us today at the 2012 NADA Conference and Expo in Las Vegas. The answer is: this year! It's been exciting discussing the solution that will round out the Dealer.com platform, mostly because of the interesting questions it forces the industry to ask itself. Dealers are excited to be a part of this years NADA convention, and they're more educated about the digital landscape than ever before. Whereas social media was the hot topic of years past, in 2012 dealers want to know how to meaningfully connect with people in their community over the long term. How do shoppers reach a buying decision in today's socially connected digital landscape? More important, how much more profitable would your business be if you could be first to market reaching these potential customers? Limiting your advertising and conversations to the social web is like a pizza delivery chain spending big bucks to run a TV ad and forgetting to include their phone number. You have to carry the message forward into the social customers research phase, or risk losing out to competitors who freeload off of your initial investment.It was important that we aligned ourselves with a company that’s predicting the future.
Alan Krutsch, Walser Auto Group
At Dealer.com, Internet Marketing is their passion. It’s what they live and breathe, so we know that they will be on the leading edge.
Dan Boismer, Suburban Collection
The changes we’ve noticed since we’ve switched over have been absolutely dramatic. Not only has our conversion rate increased but our time on site is up...people used to spend 4-5 minutes on our site, now it’s almost 8.
Mike Nazworth, BDC Manager, Heyward Allen Toyota Scion
Everyday we are told about how great our site is and how easy it is to get information from. We recently started a billboard campaign called "Shop in Your Underwear at Stevebaldo.com" to capture the majority of customers already online doing...
Sheila K. Snyder, Steve Baldo Dealerships
Copyright © 2012 Dealerdotcom, Incorporated. All rights reserved.
