June 4th, 2014 • AdvertisingNo Comments

Automotive’s annual summer sales season is heating up, and new data suggests that this year could be a scorcher for auto dealers. A look across the Dealer.com network shows that national traffic to dealership websites increases throughout early summer, and peaks in July, with a 10 percent year-over-year average increase followed by an August spike …

May 2nd, 2014 • Advertising1 Comment

All display advertising is not created equal. The brightest, biggest, and flashiest display banners don’t really mean much (except maybe to graphic designers) if the ads aren’t reaching the advertisers’ target audience, and inspiring those shoppers to convert. Display advertising, therefore, relies on placement as much as design and call-to-action: serving the right ad, at …

March 20th, 2014 • AdvertisingNo Comments

As a digital advertiser, serving up retargeted ads has got to be one of the most satisfying parts of the job. Retargeting is powerful and effective, because it reaches your most valuable audience: low-funnel shoppers or shoppers who’ve already visited your website, but haven’t yet converted. They’ve essentially walked into your virtual showroom, and by …

March 6th, 2014 • AdvertisingNo Comments

A report published by the Interactive Advertising Bureau in January, and highlighted by AdWeek last month, noted that car buyers are 71% more likely to be influenced by digital ads than other shoppers. This may seem like an unusually high percentage but when you consider the perspectives of car-buying consumers, this statistic is really not surprising at all. …

February 21st, 2014 • Advertising, Marketing, SocialNo Comments

Have you ever considered advertising on Facebook? If you follow social media advertising, chances are you’ve heard recent rumors that Facebook has essentially become a scam for advertisers. One video in particular has recently gone viral and attempts to show how click farms have ruined the social media giant. Click farms are overseas companies that attempt to …

February 4th, 2014 • AdvertisingNo Comments

The lights have been switched off, the confetti cleaned up, and the roar of 82,529 football fans at MetLife Stadium is but an audible memory. The Super Bowl might be over for another year, but for car dealerships – especially businesses whose manufacturers advertised during Sunday night’s spectacle – the opportunity to kick off featured …

January 24th, 2014 • AdvertisingNo Comments

Advertisers across industries have been steadily raising their spend for Internet advertising over the last three years, with display ads in particular increasing 9% over HY 2012 to grow to $6.1 billion in the first six months of 2013. As we reported in a previous post, advertising activity from the automotive industry represented 13% of …