A close look at eBay’s decision to stop running paid search campaigns shows actually reveals the importance of well-executed PPC campaigns within automotive. Here are some key lessons for dealers.
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Today’s digital world can be approached with a “beer guy” mentality, where digital thinking is simplified around four key areas—Inventory, Websites, Advertising, and CRM. Focusing on those basics helps make sense of the various tactics and trends that are always floating around our space these days.
92% of consumers trust ‘earned media’, including unpaid recommendations, tips, and social media check-ins (In contrast to 47% of consumers who trust television, representing a 24% decline since 2009). In other words, social credibility matters to your reputation.
Google research predicts that over one-fourth of all searches will be performed on a mobile device by 2016. Dealer.com’s own data backs that trend up.
Yesterday 250 people were listening to automotive consultant Brian Pasch speak about drugs. We were discussing the revolution in online marketing. Specifically, how automotive customers rely on an average of 18 sources of information before walking into a car dealership.
To create an optimal internet marketing plan of attack, Tom O’Leary, VP of Sales at Dealer.com, says you have to use Paid Search, or Pay-Per-Click.