The end of the year is a time of celebration. But for car dealerships hoping to sell current inventory by year’s end, it can also produce anxiety. With the holiday shopping season nearly upon us, dealers should be aware of two notable fourth quarter advertising trends that, if incorporated into ad strategy, could provide tidings of great joy.
We always enjoy connecting with dealers, agencies, and OEM partners at Digital Dealer, DrivingSales Executive Summit, and the JD Power Automotive Roundtable, and were especially excited to do so this year because of the unique “Connect @ the Cabanas” function we debuted. Here are a few of the most significant themes we took away from our cabana conversations, as well as conference breakout workshops, keynotes, and networking receptions.
Follow the money. If you want to discover the most transparent and cost effective way of attracting in-market shoppers to your business, look at where the ad dollars are leaving, and where they’re headed. Revenues for Internet advertising surpassed 20 billion dollars in the first six months of 2013, up 18% from the same period …
The Unified Advertising Exchange (UAX) is a digital advertising solution that moves cars off your lot more quickly, and at a lower cost than alternative products. It provides a uniquely profitable and time-saving way to capture the attention of local shoppers on the websites and search engines most responsible for driving auto sales. And its targeting …
July 9, 2013 (Burlington, VT, and San Francisco, CA) – Dealer.com and Jumpstart Automotive Group today announced a new, long-term partnership that will connect dealerships with the most widely sought-after online auto shopping audience. Leveraging Dealer.com’s market-leading customer base of local-level automotive dealers (tier 3) and Jumpstart’s premium automotive audience, the exclusive agreement for Dealer.com dealers creates streamlined, highly-targeted opportunities for dealers to access the broadest audience of in-market car shoppers. Terms of the deal were not disclosed.
Today’s digital world can be approached with a “beer guy” mentality, where digital thinking is simplified around four key areas—Inventory, Websites, Advertising, and CRM. Focusing on those basics helps make sense of the various tactics and trends that are always floating around our space these days.