Today’s digital world can be approached with a “beer guy” mentality, where digital thinking is simplified around four key areas—Inventory, Websites, Advertising, and CRM. Focusing on those basics helps make sense of the various tactics and trends that are always floating around our space these days.
Before setting off to Orlando to unveil new CRM enhancements at NADA 2013, three of Dealer.com’s CRM Architects — a team of longtime dealers and automotive industry lifers — came together to answer some frequently-asked CRM questions, and share the thinking behind the product.
“When is your CRM coming to market?,” hundreds of dealers asked us today at the 2012 NADA Conference and Expo in Las Vegas. The answer is: this year! It’s been exciting discussing the solution that will round out the Dealer.com platform, mostly because of the interesting questions it forces the industry to ask itself.