Today’s digital world can be approached with a “beer guy” mentality, where digital thinking is simplified around four key areas—Inventory, Websites, Advertising, and CRM. Focusing on those basics helps make sense of the various tactics and trends that are always floating around our space these days.
This story punctuates this fact: Consumers are busy, finicky creatures of habit. We know what kind of experience we’d like to have, and in our busy lives, any negative deviation sets us on a course for an alternative.
On average, 80% of a dealership’s business comes from the service department. That’s why it is interesting to me that so many people have waited until now to warm up to the idea of making service a bigger part of your online strategy. As long as I’ve been around this business, everyone is always clamoring about “the sales part” of the website. The focus makes sense–when we think about how to make money, we immediately think about sales. Right?