The end of the year is a time of celebration. But for car dealerships hoping to sell current inventory by year’s end, it can also produce anxiety. With the holiday shopping season nearly upon us, dealers should be aware of two notable fourth quarter advertising trends that, if incorporated into ad strategy, could provide tidings of great joy.
We always enjoy connecting with dealers, agencies, and OEM partners at Digital Dealer, DrivingSales Executive Summit, and the JD Power Automotive Roundtable, and were especially excited to do so this year because of the unique “Connect @ the Cabanas” function we debuted. Here are a few of the most significant themes we took away from our cabana conversations, as well as conference breakout workshops, keynotes, and networking receptions.
At last week’s Google I/O conference, Director of Google Maps Daniel Brath announced that Google Maps ratings are going to return to a 5 star scale. The move helps simplify listings, and in doing so will likely motivate car shoppers to leave reviews for their dealerships of choice. It’s also part of ongoing enhancements to Google plus. Here’s what dealers need to know about the change.
Today’s digital world can be approached with a “beer guy” mentality, where digital thinking is simplified around four key areas—Inventory, Websites, Advertising, and CRM. Focusing on those basics helps make sense of the various tactics and trends that are always floating around our space these days.
We tend to think of the Internet in terms of its reach. Online, we can connect with people in the most remote places on earth, and store huge amounts of data in a far-off “cloud.” Even the name World Wide Web sounds like a far cry from our comfortable dealership confines. But when we look at where automotive technology is going, the web starts to become a lot less “worldwide,” and a whole lot more local.
Like your Internet Manager, consumers are busy people who demand a certain experience when they visit your website. How you invest your marketing dollars can either help or hinder the customer experience you think you’re providing. By streamlining your digital marketing efforts, you can bring consistency to the customer experience and a healthier work-life balance for your ISM. Let’s break it down.