April 23rd, 2014 • Marketing, Social, WebsitesNo Comments

Millennials, the generation of Americans born between 1980 and 1995, are the first group to outnumber baby boomers, and are quickly becoming the most important consumers in today’s economy. While they account for 21 percent of all consumer spending, millennials are still promotion sensitive, searching for product information in-store and online, via their social networks …

February 27th, 2014 • Marketing, Websites1 Comment

Visibility should be a dealership’s top priority. But standing out in the crowded and competitive digital landscape is no small feat. Just as your physical dealership goes to great lengths to brand its uniqueness to help generate shopper interest – from building appearance, staff dress code, merchandizing, even name – so, too, should you explore options …

February 21st, 2014 • Advertising, Marketing, SocialNo Comments

Have you ever considered advertising on Facebook? If you follow social media advertising, chances are you’ve heard recent rumors that Facebook has essentially become a scam for advertisers. One video in particular has recently gone viral and attempts to show how click farms have ruined the social media giant. Click farms are overseas companies that attempt to …

January 24th, 2014 • Certified Provider, Marketing, OperationsNo Comments

Burlington, VT, January 24, 2014 – Dealer.com, a leading provider of marketing and operations software and services for the automotive industry, announced that DealerCentric and CarGurus are now included among its list of certified providers. The company’s Certified Provider Program qualifies companies that have proven value, security, efficiency, and return on investment, and assures customers they …

October 30th, 2013 • Advertising, MarketingNo Comments

The end of the year is a time of celebration. But for car dealerships hoping to sell current inventory by year’s end, it can also produce anxiety. With the holiday shopping season nearly upon us, dealers should be aware of two notable fourth quarter advertising trends that, if incorporated into ad strategy, could provide tidings of great joy.

October 24th, 2013 • Advertising, Featured Event, MarketingNo Comments

We always enjoy connecting with dealers, agencies, and OEM partners at Digital Dealer, DrivingSales Executive Summit, and the JD Power Automotive Roundtable, and were especially excited to do so this year because of the unique “Connect @ the Cabanas” function we debuted. Here are a few of the most significant themes we took away from our cabana conversations, as well as conference breakout workshops, keynotes, and networking receptions.

May 20th, 2013 • Marketing, Search, SocialNo Comments

At last week’s Google I/O conference, Director of Google Maps Daniel Brath announced that Google Maps ratings are going to return to a 5 star scale. The move helps simplify listings, and in doing so will likely motivate car shoppers to leave reviews for their dealerships of choice. It’s also part of ongoing enhancements to Google plus. Here’s what dealers need to know about the change.