At last week’s Google I/O conference, Director of Google Maps Daniel Brath announced that Google Maps ratings are going to return to a 5 star scale. The move helps simplify listings, and in doing so will likely motivate car shoppers to leave reviews for their dealerships of choice. It’s also part of ongoing enhancements to Google plus. Here’s what dealers need to know about the change.
Mobile web adoption is ramping up eight times faster than the desktop web did in the mid 1990s. With total ad spend on mobile expected to rise from $1.4B in 2009 to $6B in 2014, search marketers and advertisers need to understand how to harness the power of mobile. Everyone needs to begin to understand how this new channel differs from desktop.
Limiting your advertising and conversations to the social web is like a pizza delivery chain spending big bucks to run a TV ad and forgetting to include their phone number. You have to carry the message forward into the social customers research phase, or risk losing out to competitors who freeload off of your initial investment.
Have you checked your Google Places page this morning? Search Engine Land reported the news this morning that Google has eliminated third party reviews from all Places pages (except for a small attribution link near the bottom of your profile). The death of third party reviews is a move we should have seen coming.
When it comes to fixed ops there are a lot of internal efforts a dealership can make. For example, up-selling when possible, introducing car buyers to the service staff before they leave the lot in their new vehicle, just to name a few. But consider this, 8 out of 10 service customers begin their search for service and parts online. That said I have to ask, what are you doing to ensure that your dealership’s external fixed ops presence is a good one?