January 16th, 2014 • Search, SEO, WebsitesNo Comments

Google’s Panda and Penguin algorithm updates targeted low-quality sites, or sites that had thin content, content farms, spam links, over optimized anchor text links, and unnatural backlink profiles. But these were only updates to the then current search algorithm. Quietly launched in late summer 2013, and publicly announced a month later, Hummingbird is an entirely new algorithm …

August 6th, 2013 • Search, WebsitesNo Comments

When it comes to your website strategy, content remains “king,” but user experience is gaining ground. In fact, beyond speeding shoppers toward conversion, a good user experience is increasingly rewarded by search engines with better page rankings. Here are a few simple best practices that can help you ensure your dealership’s website is optimized for user experience:

May 20th, 2013 • Marketing, Search, SocialNo Comments

At last week’s Google I/O conference, Director of Google Maps Daniel Brath announced that Google Maps ratings are going to return to a 5 star scale. The move helps simplify listings, and in doing so will likely motivate car shoppers to leave reviews for their dealerships of choice. It’s also part of ongoing enhancements to Google plus. Here’s what dealers need to know about the change.

February 23rd, 2012 • Operations, SearchNo Comments

Mobile web adoption is ramping up eight times faster than the desktop web did in the mid 1990s. With total ad spend on mobile expected to rise from $1.4B in 2009 to $6B in 2014, search marketers and advertisers need to understand how to harness the power of mobile. Everyone needs to begin to understand how this new channel differs from desktop.

January 26th, 2012 • Search, SocialNo Comments

Limiting your advertising and conversations to the social web is like a pizza delivery chain spending big bucks to run a TV ad and forgetting to include their phone number. You have to carry the message forward into the social customers research phase, or risk losing out to competitors who freeload off of your initial investment.