April 23rd, 2014 • Marketing, Social, WebsitesNo Comments

Millennials, the generation of Americans born between 1980 and 1995, are the first group to outnumber baby boomers, and are quickly becoming the most important consumers in today’s economy. While they account for 21 percent of all consumer spending, millennials are still promotion sensitive, searching for product information in-store and online, via their social networks …

February 21st, 2014 • Advertising, Marketing, SocialNo Comments

Have you ever considered advertising on Facebook? If you follow social media advertising, chances are you’ve heard recent rumors that Facebook has essentially become a scam for advertisers. One video in particular has recently gone viral and attempts to show how click farms have ruined the social media giant. Click farms are overseas companies that attempt to …

May 20th, 2013 • Marketing, Search, SocialNo Comments

At last week’s Google I/O conference, Director of Google Maps Daniel Brath announced that Google Maps ratings are going to return to a 5 star scale. The move helps simplify listings, and in doing so will likely motivate car shoppers to leave reviews for their dealerships of choice. It’s also part of ongoing enhancements to Google plus. Here’s what dealers need to know about the change.

November 13th, 2012 • Advertising, Marketing, SocialNo Comments

92% of consumers trust ‘earned media’, including unpaid recommendations, tips, and social media check-ins (In contrast to 47% of consumers who trust television, representing a 24% decline since 2009). In other words, social credibility matters to your reputation.

August 7th, 2012 • SocialNo Comments

Google+ has more likes than Facebook in terms of how users rank it, according to the American Customer Satisfaction Index. Google’s social layer, which includes location based search tool Google+ Local, tied Wikipedia for top social media site in the survey. Why do customers approve so overwhelmingly of Google’s search plus social mash-up?

June 29th, 2012 • SocialNo Comments

Think blogging is a waste of time? Think again. When done regularly, quality blog posts introduce fresh content to websites. This entices search engines to crawl sites, which in turn helps to promote overall visibility, page rankings, keyword rankings, conversion rates – even backlinks. Of course, it’s not all about key performance indicators (KPIs)..

January 26th, 2012 • Operations, Research, SocialNo Comments

How do shoppers reach a buying decision in today’s socially connected digital landscape?More important, how much more profitable would your business be if you could be first to market reaching these potential customers? Before you invest time, money and energy attending (or following) the upcoming NADA convention in Las Vegas, let’s arm ourselves with a better understanding of how social purchases occur (and the specific ways you can frame the buying conversation before a competitor does).