April 23rd, 2014 • Marketing, Social, WebsitesNo Comments

Millennials, the generation of Americans born between 1980 and 1995, are the first group to outnumber baby boomers, and are quickly becoming the most important consumers in today’s economy. While they account for 21 percent of all consumer spending, millennials are still promotion sensitive, searching for product information in-store and online, via their social networks …

March 31st, 2014 • SEO, WebsitesNo Comments

Data. It’s the lifeblood of SEO campaigns and websites in general. We use it to inform decisions, to evaluate results, and to hold ourselves accountable. As a company that values transparency, we provide data to our customers in meaningful ways. To understand how Dealer.com’s SEO team reports to our dealer customers, let’s first define our …

February 27th, 2014 • Marketing, Websites1 Comment

Visibility should be a dealership’s top priority. But standing out in the crowded and competitive digital landscape is no small feat. Just as your physical dealership goes to great lengths to brand its uniqueness to help generate shopper interest – from building appearance, staff dress code, merchandizing, even name – so, too, should you explore options …

January 16th, 2014 • Search, SEO, WebsitesNo Comments

Google’s Panda and Penguin algorithm updates targeted low-quality sites, or sites that had thin content, content farms, spam links, over optimized anchor text links, and unnatural backlink profiles. But these were only updates to the then current search algorithm. Quietly launched in late summer 2013, and publicly announced a month later, Hummingbird is an entirely new algorithm …

October 4th, 2013 • WebsitesNo Comments

Imagine what the Internet would be like without sharing and partnership. Businesses would operate as disparate digital entities. Customers would tend to visit a much smaller pool of websites. No more sharing tweets on Facebook or pinning Instagram photos to Pinterest. RSS feeds would be no more. File sharing, vanquished. Goodbye iTunes, Hulu, Netflix, etc. …

September 27th, 2013 • SEO2 Comments

Google has announced they will now be encrypting ALL organic searches, whether users are logged in or not, regardless of browser. This means Google will no longer provide search query data within their analytics tools, and digital marketing providers like Dealer.com will no longer have full insight into every keyword driving organic traffic to a given dealership website. Here are the key things dealers should know about this change.

August 6th, 2013 • Search, WebsitesNo Comments

When it comes to your website strategy, content remains “king,” but user experience is gaining ground. In fact, beyond speeding shoppers toward conversion, a good user experience is increasingly rewarded by search engines with better page rankings. Here are a few simple best practices that can help you ensure your dealership’s website is optimized for user experience:

June 4th, 2013 • Press Releases, WebsitesNo Comments

June 4, 2013 (Burlington, VT) – Dealer.com, a leading provider of marketing and operations software for the automotive industry, has introduced MyCars to its Websites product family. MyCars is a convenient feature at the top of a dealer website that makes the vehicle shopping process more organized, more informative, and more actionable for the shopper, and provides the dealer with valuable insights that help drive vehicle sales and customer engagement.