June 4, 2013 (Burlington, VT) – Dealer.com, a leading provider of marketing and operations software for the automotive industry, has introduced MyCars to its Websites product family. MyCars is a convenient feature at the top of a dealer website that makes the vehicle shopping process more organized, more informative, and more actionable for the shopper, and provides the dealer with valuable insights that help drive vehicle sales and customer engagement.
Today’s digital world can be approached with a “beer guy” mentality, where digital thinking is simplified around four key areas—Inventory, Websites, Advertising, and CRM. Focusing on those basics helps make sense of the various tactics and trends that are always floating around our space these days.
We tend to think of the Internet in terms of its reach. Online, we can connect with people in the most remote places on earth, and store huge amounts of data in a far-off “cloud.” Even the name World Wide Web sounds like a far cry from our comfortable dealership confines. But when we look at where automotive technology is going, the web starts to become a lot less “worldwide,” and a whole lot more local.
Semi-useless fact #3641: Milk is the most commonly sought after item at the grocery store. This is only semi-useless information because as dealers, we can learn something from it that can help us sell more cars. How? I’m crazy? Read on. The business model is simple: The longer you spend grazing the other aisles in the store, the more likely additional items will end up in your shopping cart.
Search engine optimization (SEO) is an art and science that largely focuses on putting your content in front of users at or near the top of the search results. But what does it matter if your content isn’t delivered in a relevant format to the searcher (video vs. blog post, for example)?
What’s changing in the digital space and how is it going to affect the number of ‘Web Ups’ flowing into your lead management system? Speakers and dealers attending the Digital Dealer Conference invested a major amount of time speaking (mostly) about social and SEO (But there’s a major change that Google just announced which didn’t get a whole lot of airplay). Let’s discuss some specific action steps you can take to improve your digital marketing presence today.