Strategically combines two industry leaders known for innovation, customer focus and delivering results Creates broader suite of open solutions that provide greater value to consumers, dealers, lenders and manufacturers ATLANTA & LAKE SUCCESS, N.Y.–(BUSINESS WIRE)– Cox Automotive, Inc., a leading provider of digital marketing, wholesale and e-commerce solutions across the automotive industry, and Dealertrack Technologies, …
Car shoppers are more in- formed than ever before, visiting approximately 23 websites before even step- ping foot into a showroom. So how can dealers stay relevant and compete in today’s increas- ingly connected environment?
Many dealers are embracing two major shifts. One is the pro- liferation of mobile.
Dave Winslow, vice president of digital strategy for Dealertrack Technologies, and Chris Smith, vice president of advertising sales for Dealer.com, spoke with eMarketer’s Danielle Drolet about dealers implementing digital strategy and going beyond the traditional tactics, such as running an ad in a local newspaper or TV.