Dealer.com—Car Dealer Website Solutions, SEM and SEO

December 2007

• Dealer.com Wins Two Summit Emerging Media Awards

  December 10, 2007 – BURLINGTON, VT – (BUSINESS WIRE) – Dealer.com today announced it has been recognized by the Summit Emerging Media Awards for its work as a leading provider of online marketing solutions for the automotive industry. The company won both the Leader Award, for its business to consumer website designed for the Checkered Flag Automotive Group, and the Innovator Award for the content and mission behind the company's Earthcars.com website.

  The Summit Emerging Media Awards were created to recognize the accomplishments of strategic communication through online initiatives. The competition has established itself as the premier authority of emerging media excellence, evaluating submissions based on their method, innovation, and information.

  When designing the website for Checkered Flag, Dealer.com used its SmartSitesTM technology to provide solutions for the auto group's critical need for inventory management and tools for customer service; Earthcars.com is a Dealer.com initiative to provide consumers with everything they need to know when purchasing a green vehicle. The website includes the latest research on alternative fuel vehicles, rankings of environmentally friendly cars, and the ability to view and compare green inventory from local car dealers.

  “Both of these websites are great examples of the excellent work of our employees,” said Mark Bonfigli, president and CEO of Dealer.com. “CheckeredFlag.com demonstrates the integrated online marketing solutions we develop for dealers across the country and Earthcars.com is an innovative and socially conscientious website that provides consumers with research tools to become educated about our environment and excited about driving an Earthcar.”

October 2007

• Dean Evans Joins Dealer.com as Chief Marketing OfficerIndustry Veteran to Further Extend Company's Market Leadership

  October 30, 2007 – BURLINGTON, VT – (BUSINESS WIRE) – Dealer.com, a leading provider of online marketing solutions for the automotive industry, today announced that former Cobalt Group and Dealix Corporation vice president, Dean Evans, has joined the company as Chief Marketing Officer (CMO). Evans will leverage his 18 year automotive experience in automotive marketing strategies, as well as his relationships with auto manufacturers, dealerships, large public retailer groups, automotive media and automotive associations in the country, to further solidify Dealer.com's dominance in the market.

  Evans' appointment to CMO represents the next evolution in Dealer.com's growth. His deep expertise with online marketing services companies will help him in lead sales, business development, and marketing organizations. Evans will report directly to founder, president, and CEO, Mark Bonfigli.

  “Dealer.com has long been a leader in the online marketing solutions industry,” says Evans. “Their current results speak for themselves—ranked on the Inc. 5000 and the Deloitte Fast 50—the company has reached a major turning point in its growth and I am looking forward to driving continued success with Mark and the entire world class team at Dealer.com. Evans adds, “I was blown away by the service oriented and winning culture that is in their DNA.”

  “Dean Evans is an industry veteran and spokesperson with a proven track record of results that I have long admired,” said Mark Bonfigli, president and CEO of Dealer.com. “We are thrilled to have him on our team, and I look forward to the success this new partnership will bring to Dealer.com.”

  Evans has acted as an executive or consultant for a variety of high-profile companies and automotive clients, including Ford's Premium Automotive Group, Chrysler Corporation, Land Rover, Jaguar, AutoNation and Jumpstart Automotive. He has worked for both Chrysler and Ford's PAG group for several years. He played an active role on several company advisory boards, including Target Diversity Marketing, Auto Dealer Traffic and iAutos, the largest automotive portal serving the rapidly growing Chinese market. Evans was also one of the founders of Automotive Association of Internet Sales Professionals (AAISP), and has served as a member of the AAISP board of directors and AAISP nomination committee chair.

  Dealer.com has a large client base of automotive dealers across the country that uses Dealer.com's suite of online marketing solutions and tools to strategically reach car shoppers online. Dealer.com offers its customers the only fully-integrated web solution including web site development, search engine marketing, search engine optimization and lead management.

• Dealer.com Accepted into the NIADA Preferred Provider ProgramCompany Given Exclusive Access to Association's 20,000 plus Members.

  October 10, 2007 – BURLINGTON, VT – Dealer.com, a leading provider of online marketing solutions for the automotive industry, today announced that they have partnered with the National Independent Automobile Dealers Association (NIADA), and have been added to their Preferred Provider Program. The program showcases exceptional companies that beneficially impact NIADA members and the used motor vehicle industry. It is made up of 20,000 plus members and qualified vendors, and enables them to exchange valuable information.

  “We're exited to begin working with this additional group of auto dealers that are part of the NIADA's Preferred Provider Program,” said Mark Bonfigli, president and CEO of Dealer.com. “Our products will offer these dealers the ability to improve their online marketing to increase their sales and revenue.”

  “Dealer.com met the NIADA's stringent selection criteria for admission, which includes proof that they will provide dealers with solutions and answers that help them to operate their businesses with greater success,” said Michael Linn, NIADA executive vice president and CEO. “This distinction is only awarded to companies that surpass an intense business background examination and meet strict financial standards, such as Dealer.com.”

  Dealer.com has a large client base of automotive dealers across the country that uses their suite of award-winning online marketing solutions and tools which includes Dealer.com 360 ™, SmartSites™, and LeadMachineTM, to strategically reach car shoppers online. Dealer.com offers its customers the only fully-integrated web solution including web site development, search engine marketing, search engine optimization and lead management.

  For more information on this partnership, go to www.dealer.com. Dealer.com recently launched Earthcars.com, a website that provides consumers with everything they need to know when looking to purchase a green vehicle. Earthcars.com presents the latest research, rankings of environmentally friendly cars, and even the ability to view and compare “green” inventory from local car dealers in their area.

• Dealer.com expands car sales to eBay

  October 2, 2007 – BURLINGTON, VT – Dealer.com, a Burlington-based Web firm that helps auto dealerships display inventory online, has developed a system to help customers post vehicles on eBay's automotive auction page, eBay Motors.

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• Dealer.com Launches Instant Listing Integration Application through its ControlCenter™Dealers Now Reaching New Customers, Managing Inventory and Increasing Sales

  October 1, 2007 – BURLINGTON, VT – (BUSINESS WIRE) – Dealer.com, a leading provider of online marketing solutions for the automotive industry continues to revolutionize the way auto dealers sell cars by today announcing integration with eBay Motors. Instant Listing Integration will allow dealers to efficiently reach new customers online, establish inventory sales through the eBay Motors expansive network and ultimately sell more cars. Dealer.com's Instant Listing Integration allows dealers to maximize effectiveness without leaving Dealer.com's management tool, ensuring a streamlined approach to managing the online presence of the dealership.

  Dealer.com's Instant Listing Integration will allow dealers to load vehicle inventory on to eBay Motors through the ease of Dealer.com's ControlCenter™, an online management system that enables dealers to manage leads, inventory, sales and advertising, all through a single login. Now, Dealer.com is enabling its customers to take advantage of the eBay Motors expansive user network to increase exposure of their dealerships. With Dealer.com, dealers are able to create listings with a consistent and user-friendly appearance as well as to establish a positive reputation as a seller on eBay Motors.

  “Dealers across the country are rapidly moving toward online sales and reaching new customers,” said Mark Bonfigli, president and CEO of Dealer.com. “We have enhanced this process by allowing our customers to not only efficiently sell inventory online, but also to manage their entire online presence through Dealer.com's ControlCenter™ - now enhanced with integration with eBay Motors.”

  When creating Instant Listing Integration, Dealer.com kept in mind their customer's bottom line – selling more cars. That is why Dealer.com created a user-friendly system that makes it easy for dealers to incorporate inventory through templates with customizable fields, including the ability to add images. These templates perfectly mirror the format of eBay Motors actual template and allow dealers to quickly upload vehicle listings, helping ensure accuracy and efficiency.

  Dealer.com Instant Listing Integration lets dealers easily manage all aspects of its online sales as well as communicate with buyers directly from the ControlCenter™. Dealers can also monitor eBay Motors sales statistics such as current price, number of bids, start/end times and high bidder identity, as well as organize the listings based on status — sold, unsold, active and scheduled.

September 2007

• Dealer.com Ranked on the Inc. 5000Company Recognized as One of the Fastest Growing Private Companies in the United States

  September 11, 2007 – BURLINGTON, VT – (BUSINESS WIRE) – Dealer.com, a leading provider of online marketing solutions for the automotive industry, today announced that it has been recognized as one of the nation's fastest growing companies by the prestigious Inc. 5000 rating system. Dealer.com ranked 578 on the overall list, and 55 of the fastest growing Top Companies in Advertising & Marketing. The award measures company's revenue growth from 2003 through 2006 and Dealer.com's high ranking is based on its 548.5 percent growth rate over that time period.

  "Everyone at Dealer.com has worked very hard over the past 10 years, and today, this effort is reflected in our position on the Inc. 5000 list," said Mark Bonfigli, president and CEO of Dealer.com. "As we continue to build on our current and past success, we look forward to climbing to an even better position on the list in the future."

  Under the leadership of Bonfigli, Dealer.com has doubled their revenue every year since 2003. Based in Burlington, VT Dealer.com has a large client base of automotive dealers across the country that use their suite of online marketing solutions and tools to strategically reach car shoppers online. Dealer.com offers its customers the only fully-integrated web solution including web site development, search engine marketing, search engine optimization and lead management.

  In an effort to assist its customers, Dealer.com has built a suite of award-winning products including Dealer.com 360o™, a tool that gives auto dealers the ability to measure and prove the effectiveness and ROI of their marketing programs. Dealer.com 360o tracks consumer responses from exposure to closure, and gives dealers the proof they need to make these critical decisions by calculating cost-per-lead, cost-per-sale, and marketing and advertising ROI.

  Additionally, Dealer.com's products include SmartSites™, professionally designed Web sites helping auto dealers reach their customers through inventory information, photos and online brochures; and LeadMachine™, a fully integrated lead management tool allowing auto dealers to track ROI, sales person success rates and generate detailed efficiency reports.

  Dealer.com recently launched Earthcars.com, a website that provides consumers with everything they need to know when looking to purchase a green vehicle. Earthcars.com presents the latest research, rankings of environmentally friendly cars, and even the ability to view and compare 'green' inventory from local car dealers in their area.

  To qualify for the Inc. 5000, companies must be U.S.-based, privately held, independent, and have had at least $200,000 in revenue in 2003, and $2 million in 2006.

• Dealer.com offers Google Base exports

  September 18, 2007 – BURLINGTON, VT – Dealer.com, the Burlington, VT-based auto industry eMarketing services company, today said it is the first company to automatically link its customersí inventory to Google Base, the year-old platform that started out as a kind of under the radar way to search for specific types of content, including vehicles – but now has far more utility for advertisers. For dealers, it's an easy way to get more inventory in front of local shoppers, the Holy Grail of Online car marketing.

August 2007

• Dealer.com's Checkered Flag site helps generate leads

  August 16, 2007 – BURLINGTON, VT – For Checkered Flag Motor Car Corp., a family-owned and operated dealership group serving the Hampton Roads, VA, area since 1964, the Internet is the companyís most important marketing tool. Its CheckeredFlag.com Web site has been online since 1997. Today more than 90 percent of its customers use the site.

  Checkered Flag is a leading force in the sale of foreign automotive brands in the area, selling more than 1,000 cars per month at its five dealership sites. An integrated marketing program, particularly focused on the Internet, is a key factor in the company's success.

  Alex Snyder, Checkered Flag's e-commerce director, explained that his company's previous system had some serious limitations. Updating the system was difficult, particularly capturing current inventory, and rigid templates limited design and functionality.

  In addition, slow response to Checkered Flag service requests became unacceptable.

  Checkered Flag's Dealer.com-built Web site came online in mid-September. It went live with the functionality Checkered Flag was seeking, but even more important is the speed and success of the design and build process.

  The most critical aspect of the new site is inventory management. Today Checkered Flag customers can log onto the site and custom build a vehicle. The vehicle can be built by any number of specifications the customer requests - brand, price, features, best warranties, monthly payments and more.

  The system then scans the selection across Checkered Flag's dealerships and displays every vehicle in Checkered Flag's inventory that matches the search.

  Customers can also use the system's CarFinder capabilities. This is an automatic feature that allows customers to plug in any vehicle he or she desires.

  If the car is in stock the site will direct the customer to that particular vehicle. If it is not in stock the system runs a "fuzz" factor that suggests other in-stock vehicles that may suit the customer's needs.

  The system also sends the lead to the Internet marketing department and automatically notifies the customer when the vehicle is in stock. The same search capabilities apply to pre-owned vehicles as well. Customers can also search for vehicles based on monthly payment amounts.

• Earthcars.com Launches; Comprehensive Green Car Website for US Consumers

  August 1, 2007 – BURLINGTON, VT – Americans tired of rising gas prices, as well as those environmentally conscientious now have a national resource to learn more about “green” transportation. Earthcars.com, the only national website providing consumers with all the tools they need to learn, browse, compare and buy their fuel efficient vehicle, launched today.

  The site provides consumers with everything they need to know when buying a green vehicle. Research shows that 70 percent of new car buyers conduct online research long before ever stepping foot on a dealer's lot. Earthcars.com provides those shoppers with a single destination geared toward education by presenting the latest research, rankings of environmentally friendly cars and even the ability to view and compare ‘green' inventory from local car dealers in their area.

  Earthcars.com incorporates a four-globe ratings system, separated by half-globe steps that rank each brand of vehicle. The ratings are measured by: fuel economy, pollution emissions, alternative energy and green factor of the manufacturer. Additionally, to be considered an “Earthcar” all vehicles must meet a prerequisite of 35mpg highway (32mpg combined) or include an advanced alternative energy technology. Consumers can use this ratings system to make better purchasing decisions when buying an earth friendly car.

  In addition to educating the consumer, Earthcars.com provides a valuable service to auto dealers and manufactures by presenting those customers in the market for a new green vehicle with not just information, but also local green inventory and the ability to negotiate online. Inventory will be filtered by criteria which will ensure customers are viewing inventory of local auto dealers and that the vehicles sought out are better choices for the environment. By incorporating inventory through Earthcars.com, auto dealers will close the sales loop faster, reach local customers who are shopping for earth friendly vehicles and ultimately sell many more earth friendly cars making it a more viable and profitable business model for the future.

  “People want to buy environmentally friendly vehicles, but they also want to be educated in that process. By presenting both the background research and the inventory customers feel more confident in their purchase and ultimately we are able to sell more cars, said Jodi Onoffrey, Marketing Director, Koons Tysons Toyota in Vienna, Virginia. Since making our inventory available online, our dealership has seen a substantial increase in sales. Earthcars.com will only further that number.”

  Earthcars.com has been developed and launched by Dealer.com, a provider of online marketing solution for the automotive industry. The site is part of Dealer.com's socially responsible mission to help bring environmentally sound vehicles to market while simultaneously assisting auto dealers in sales efforts.

  “Our vision with Earthcars.com is to assist the public in learning about environmentally positive changes that will occur as more people begin to drive earth friendly vehicles,” said Mark Bonfigli, Chairman, CEO and President of Dealer.com. “Earthcars.com provides consumers with great research tools that allow them to become educated on the different kinds of green transportation and a rating system that evaluates each brand of vehicle and ranks them by earth friendliness. Earthcars.com will help consumers from the initial stages of research through the final stages of locating and negotiating the purchase of an earth friendly vehicle through a local dealer.

  To visit the site and begin learning about the latest developments in earth friendly transportation, go to Earthcars.com. By simply entering your zip code you will be able to search and compare local earth friendly vehicles in your area. Earthcars.com wants everyone to Be Cool. Drive Green.

May 2007

• Bonfigli regional ‘Entrepreneur of the Year’ finalist

  May, 2007 – BURLINGTON, VT – (BUSINESS WIRE) – Dealer.com, a leading provider of online marketing solutions for the automotive industry, announced that its founder, president and CEO, Mark Bonfigli, has been named a finalist in the highly prestigious Ernst & Young Entrepreneur of the Year Award for the New England region. The award recognizes leaders who create and build leading businesses, contribute to the strength of their communities and the economy, and help raise the bar of business excellence.

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• Burlington company named finalist for ‘Best Overall Business’ Company Recognized for Excellence in Designing Checkered Flag Automotive Group's Website

  May, 2007 – BURLINGTON, VT – Dealer.com, a leading provider of online marketing solutions for the automotive industry, today announced that it has been named a finalist in the category of best overall business, by the American Business Awards. The award recognizes the achievements of companies, individual offices, and franchises, which have excelled in their industry.

  Headquartered in Burlington, Dealer.com has become one of the fastest growing companies offering online marketing solutions for the automotive industry. It is one of the first companies in the country to partner with a state-based non-profit organization such as Vermont HITEC, to provide local technology jobs through an intensive training and apprentice program at Dealer.com. Currently, one third of Dealer.com's employees are graduates of the program.

  "It is an honor to be recognized by the American Business Awards as having one of the best overall companies," said Mark Bonfigli, president and CEO of Dealer.com. "We strive to provide our customers with the best and most innovative solutions, and this is really a reflection of how hard everyone at Dealer.com has worked to make this happen. We are very excited to be named a finalist, and lookforward to when the winners will be announced."

  Hailed as "the business world's Oscars," the American Business Awards are the only national, all-encompassing awards program honoring great performances in business. For the 2007 awards, more then 2,000 entries were submitted for over 40 different categories. Winners will be announced on Monday, June 11 in New York City.

  Founded in Burlington in 1997, Dealer.com is a leading provider of online marketing solutions for the automotive industry. For more information, please visit www.dealer.com or call 888-894-8989.

• Dealer.com's fateful meeting

  May, 2007 – BURLINGTON, VT – If Michael Lane hadn't gone to Earth Cars Inc. in Williston to purchase a Volkswagen Jetta about a decade ago, Dealer.com – the rapidly expanding Burlington-based Web solutions firm – might not exist today.

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April 2007

• Dealer.com Wins Bronze Summit Creative Award for B2B Service Website DesignCompany Recognized for Excellence in Designing Checkered Flag Automotive Group's Website

  May, 2007 – BURLINGTON, VT – (BUSINESS WIRE) – Dealer.com, a leading provider of online marketing solutions for the automotive industry, today announced it has been recognized as a Bronze winner for the Summit Creative Awards in the category of B2B Service Website for the design, development and implementation of a website created for the Checkered Flag Automotive Group based in Hampton Roads, Va.

  Dealer.com used its SmartSites™ technology to build the automotive group's most complex site to date, with solutions for Checkered Flag's critical need for superior inventory management and tools to build on its commitment to customer service. In addition to its state-of-the-art technology, Dealer.com was able to create and finalize the website in less then three weeks.

  "It is an honor to be recognized for the service we are providing auto dealers across the country. CheckeredFlag.com is an example of the integrated online marketing solutions we develop and provide to dealers as they strive to streamline efforts and be more strategic in their online presence," said Mark Bonfigli, president and CEO of Dealer.com. "It is exciting to be recognized by the Summit Awards for the creativity involved in our online marketing solutions."

  Now in its thirteenth year, the Summit Creative Awards were created to recognize the creative accomplishments of companies throughout the world. Over the last decade, the competition has established itself as the premier authority of creative excellence. Submissions are evaluated based on the strength of the big idea, the quality of execution and the ability to communicate and persuade.

  Dealer.com's award-winning products include SmartSites™, professionally designed Web sites helping auto dealers reach their customers through inventory information, photos and online brochures; LeadMachine™, a fully integrated lead management tool allowing auto dealers to track ROI, sales person success rates and generate detailed efficiency reports; and, PowerMail™ Pro, a broadcast email tool enabling dealers to communicate with customers regarding inventory, promotions and factory incentive emails. Dealer.com's DOMINATOR™, is a search engine marketing program designed to drive local, high quality traffic to dealership Web sites through carefully chosen keywords.

March 2007

• Dealer.com Wins Platinum Dealers' Choice Award Company Recognized for Superior Website Design

  March, 2007 – BURLINGTON, VT – We are immensely proud and highly honored to announce our reception of the Platinum Award in the Web Site Design/Provider category of the 2007 Dealer's Choice Awards, issued annually by Auto Dealer Monthly. Thousands of automotive dealers across the United States were surveyed to determine the award winners, and Dealer.com triumphed thanks to our innovative solutions in the realm of automotive web design.

  "It is an honor to be rated by automotive dealers as an elite provider of website solutions", said Mark Bonfigli, president and CEO of Dealer.com. "We strive to provide our customers with the most innovative solutions to streamline online marketing activities and the foundation for that success lies in a strategic website. We are certainly excited that the industry and the customers we serve chose Dealer.com to receive the Platinum Dealers' Choice Award for Web Design."

  This is the third year Auto Dealer Monthly, through surveying auto dealers across the country, has recognized the most highly regarded vendors, suppliers and finance companies in the retail automotive industry. The award is determined by a survey of dealers who are asked to provide their collective selection of the top providers to the retail auto industry. Overall, 40 companies, all chosen by dealers and dealership personnel, were named winners in 19 distinctive categories of products and services. Nearly 3,500 votes were cast per category and vendors were scored by performance, customer support and the overall value compared to cost to the dealership.

  Dealer.com offers automotive dealers a suite of online marketing web based solutions and tools proven to strategically reach customers online. The company offers its customers the only fully-integrated web solution including web site development, search engine marketing, search engine optimization and lead management.

  Dealer.com's award-winning products include SmartSites™, professionally designed Web sites helping auto dealers reach their customers through inventory information, photos and online brochures; LeadMachine™, a fully integrated lead management tool allowing auto dealers to track ROI, sales person success rates and generate detailed efficiency reports; and, PowerMail™ Pro, a broadcast email tool enabling dealers to communicate with customers regarding inventory, promotions and factory incentive emails. Dealer.com's DOMINATOR™, is a search engine marketing program designed to drive local, high quality traffic to dealership Web sites through carefully chosen keywords.

  About Auto Dealer Monthly:

  Auto Dealer Monthly is a publication of Agala Investment and is delivered to more than 35,000 subscribers nationwide. Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to automotive executives by providing information necessary to make wise decisions regarding products, services or process changes in daily operations.

  Auto Dealer Monthly is edited for auto dealers. Publishing and editorial decisions are based on the editors' judgment of the quality of writing, the timeliness of the article, and the potential interest to readers of Auto Dealer Monthly. For more information regarding Auto Dealer Monthly, call 888-300-8844 or go to www.AutoDealerMonthly.com.

February 2007

• Dealer.com Closes Autos' Marketing Loop

  February 05, 2007 – BURLINGTON, VT – Dealer.com, a leading provider of online marketing solutions for the automotive industry, has announced an integrated platform that helps auto dealers create a 360-degree view of their online and offline marketing investments and results.

  According to the Burlington, VTbased company, Sales360 uses a system that calculates cost-per-lead, cost-per-sale and marketing and advertising ROI by tracking consumer responses from exposure to closure. This 360-degree view removes the guesswork from decision making about where and when to invest in lead-generating activities, and when to cancel those that don't deliver.

  "Dealers have been telling us that much of their advertising allocations are often based on assumptions rather than on actual proven results," says Mark Bonfigli, chairman, CEO and president of dealer.com. "Our Sales360 marketing platform will give auto dealers an unparalleled view into every corner and aspect of their business."

  Among Sales360's key features are search engine marketing and search engine optimization programs, a powerful email marketing component, SmartSites websites that help dealers convert browsers into buyers, and a user-friendly ControlCenter that helps dealers manage leads, sales processes, advertising, inventory and web content all with a single login.

  For more information on how dealers are increasing their online exposure, read Dealer.com's article on a strategy to garner local, qualified leads.

• Dealer.com Launches Revolutionary Marketing Platform for the Automotive Industry

  February 03, 2007 – BURLINGTON, VT – Dealer.com, a leading provider of online marketing solutions for the automotive industry, today announced that it has closed the marketing loop for dealers, by effectively creating a 360° view of auto dealers' online and offline marketing investments and results. Today's launch of Dealer.com 360° finally gives auto dealers the ability to measure and prove the effectiveness and ROI of their marketing programs.

  Sales360 tracks consumer responses from exposure to closure; it removes the guesswork from decision making about where and when to invest in lead-generating activities and when to cancel those that don't deliver. And, it gives dealers the proof they need to make these critical decisions by calculating cost-per-lead, cost-per-sale, and marketing and advertising ROI.

  Using Dealer.com's comprehensive and integrated platform, auto dealers can Drive new customers to their dealerships with effective search engine marketing and search engine optimization programs, and a powerful email marketing component; Capture more leads with Dealer.com's SmartSites™ websites that present more opportunities for converting browsers into buyers; Manage leads, sales processes, advertising, specials, marketing media, inventory, web content, and reporting with a single-login ControlCenter™, the industry's most user friendly online management system; and, now, Prove the effectiveness of their marketing and advertising programs with simple to use analytics that also include sales rep and website performance metrics.

  “This is something dealers have been asking for, and we are pleased to be the first to provide the most important metrics about their marketing efforts. Dealers have been telling us that much of their advertising allocations are often based on assumptions rather than on actual proven results. With Sales360 the guesswork is over,” said Mark Bonfigli, Chairman, CEO and President of Dealer.com. “Now, with Sales360, Dealer.com is setting the standard for how progressive dealers will market their profit centers. Our Sales360 marketing platform will give auto dealers an unparalleled view into every corner and aspect of their business.

January 2007

• Mitchell 1 Offers Dealers Web Site Assistance

  January 5, 2007 – BURLINGTON, VT – Mitchell 1 has partnered with Dealer.com to add a Custom Web Services (CWS) feature to its Customer Retention Marketing (CRM) program. The new feature helps participating shops put together the elements they need to create and support professional, unique and easy-to-navigate websites, the company says.

  “For auto repair shops in the 21st century, a Web presence is no longer just a luxury, it's a necessity,” says Chris Arden, CRM product manager. “More and more consumers are turning to the Internet to find sources for their automotive repair needs. As the traditional Yellow Pages become increasingly obsolete, making sure auto repair shops have easy-to-find Web pages is something that they can't afford to neglect. Just give Mitchell 1 the basic information and some personal elements, and we'll do the rest.”

  Dealer.com is a leading provider of Web solutions in the dealership retail market, supporting thousands of Web sites.

  Custom Web Services has been built to include an “about us” page to describe the business, coupons/special pages to market unique offers with unlimited custom options, an appointment page which provides easy to schedule appointments for customers and a detailed map with step-by-step directions to the shop.

  In addition to these standard features, a Web support team is available to help build and maintain the site. State-of-the-art Search Engine Optimization is used to ensure the site is easily recognized by all the major search engine providers.

  For more information, log onto the company's Web site at www.mitchell1.com.

• Mitchell 1 Adds Custom Web Services Feature to Customer Retention Marketing (CRM) Program

  January 4, 2007 – BURLINGTON, VT – Mitchell 1 announces it has added a Custom Web Services (CWS) feature to its popular Customer Retention Marketing (CRM) program to help participating shops put together the elements they need to create and support professional, unique and easy-to-navigate web sites.

  “For auto repair shops in the 21st century, a Web presence is no longer just a luxury, it?s a necessity,” said Chris Arden, CRM product manager. “More and more consumers are turning to the Internet to find sources for their automotive repair needs. As the traditional yellow pages become increasingly obsolete, making sure auto repair shops have easy-to-find Web pages is something that they can't afford to neglect. Just give Mitchell 1 the basic information and some personal elements, and we?ll do the rest.”

  Mitchell 1 has partnered with Dealer.com to offer Custom Web Services. Dealer.com is a leading provider of Web solutions in the dealership retail market, supporting thousands of Web sites. Custom Web Services has been built to include an “about us” page to describe the business, coupons/special pages to market unique offers with unlimited custom options, an appointment page which provides easy to schedule appointments for customers and a detailed map with step by step directions to the shop. In addition to these standard features, a Web support team is available to help build and maintain the site. State-of-the-art Search Engine Optimization is used to ensure the site is easily recognized by all the major search engine providers.