Mobile is NOW.
With millions of consumers turning to mobile technologies such as iPhones and Smartphones, dealers today are challenged with harnessing this technology to keep pace in the mobile marketplace. Dealer.com's MobileSites allow mobile consumers to access your complete inventory, parts and service hours, integrated inventory videos, contact information and more!
D'ELLA Group Testimonial
Think Transparency When Choosing a Website Provider.
Transparency is key across the board, from reporting, the product line, pay-per-click and organic search programs, to support and account management teams. When it comes to your website provider's metrics, statistics and features, you want full disclosure. Signing up with a provider who doesn't share this data is equivalent to going blind into the partnership.
Things to Seriously Consider When Choosing an SEM Provider
Tim Kelly, National Accounts Director for Dealer.com speaks about the importance of a strong SEM strategy. He says, “It's as simple as getting a product that you have in your dealership out to the public. However, without the right SEM vendor, the process is not that simple. When evaluating a vendor it's important to take some key things into consideration”.
CarFlix™ HumanVoice with Video SEO
Dealer.com's CarFlix HumanVoice with Video SEO sends customers directly back to your site, unlike “video only” vendors who have to rely on third parties such as YouTube. CarFlix HumanVoice with Video SEO brings customers on the search engines directly to your inventory with a single click.
Dealer.com supports America's automobile dealers
No matter what path your dealership is taking into the future, Dealer.com can help you along the way with a comprehensive and customizable online marketing platform.
Stop Selling Your Dealership Short
Tom O’Leary, Dealer.com’s VP of Sales, stress’s the importance of the extended possibilities that pay-per-click marketing can provide for your dealerships sales. “Yes, SEO is important. But what’s more important is reeling in potential customers through specific keyword searches by taking advantage of pay-per-click marketing”.
E-Commerce Provider or Website Provider?
The difference between an E-Commerce Provider and a Website Provider is that an E-Commerce Vendor provides an entire platform / solution for your dealership. A Website Provider offers a small component of the entire solution. In today's economy it is important to look at what will support your E-Commerce most.
Today, Everyone is an Internet Shopper
Why is your store handling Internet shoppers like a niche market when it is the largest market you have to tap into? If 80-90% of consumers shop online, shouldn't at least 80-90% of your budget and people be dedicated to serving this audience?
Want the Mercedes-Benz of Websites?
Dealer.com SmartSites have been designed through years of experience and innovation, much like a Mercedes. SmartSites have always been built with the individual needs of every dealer in mind.
LeadMachine™ Lead Manager — Simply the most user-friendly lead manager in the world
Track your leads from all sources, from exposure to closure. Build an automated sales process that assigns leads to sales reps and manages every step along the way to a sale.
Change the way your customers see your vehicles.
Are you stuck in a contract with a website provider whose inventory solution doesn't deliver the leads you want? Maybe it doesn't have enough calls to action, takes to long to load, uses only still images or doesn't send your cars directly to Google.
Well don't worry, Dealer.com's CyberCarlot, a powerful and proven lead generating solution now has a plug-in version that can be used with your existing website.
CyberCarlot includes our latest inventory layout that's designed to maximize conversion. You'll have rich media and video, EPA gas mileage, 360 degree interior and exterior 3d spins, up to 40 expandable still photos and more.
Not only that, but your vehicles will be exported directly to google with their own unique url addresses allowing your customers to link to vehicles directly from the number 1 search engine on earth…Now, that's powerful!
We all know that very few people buy the exact car that they swore they were going to buy when they hit your showroom, so cybercarlot includes suggestions of similar vehicles in inventory to keep the shopper engaged and on your site longer.
We also include a full printable brochure with detailed information about the vehicle and directions directly to your store powered by Google.
We've just scratched the surface of what CyberCarlot can do to increase leads into your dealership. Contact us today for a complete demonstration!
Whether or not you're a Dealer.com customer, here's why Cyber CarLot makes sense for you:
- Stand-alone solution easily plugs into any 3rd-party website
- Smart inventory returns no “zero” search results, no matter how restrictive the search criteria
- Automatically displays similar vehicles
- Multiple lead generating tools create a wide range of conversion opportunities
- Googleized inventory ensures each individual vehicle shows up in all major search engines and much more…
They're your ad dollars. Make them count with SpecialsBuilder Pro™
It's easy to feel lost in the jungle of online automotive advertising. Finding one's way can often be challenging. Fortunately, one company has come to the rescue. Blaze your own path with an easy to use, fully integrated solution to manage your ad campaigns. Introducing Specials Builder Pro, only from Dealer.com.
With Specials Builder Pro you can maximize your ad spend and market to targeted buyers in all of your profit centers. Imagine spending hundreds or even thousands of dollars on a largely untrackable newspaper or television ad and then recycling those ad dollars to thousands of more relevant customers in your database.
Wtih Specials Builder Pro not only can you create professional, eye-catching specials, these specials are also completely visible to the search engines. That means that you'll be driving traffic to your specials from google, yahoo, msn, and more.
Lets take a look at just how you can reach out to your customers and take control of your marketing initiative.
The main page of SBP provides a wide array of categories for specials to create and target to all of your profit centers.
Choose a theme for you're special from the many theme folders provided whether they are coupons, events, holidays, sales, parts you name it.
When it comes time to promote your latest vehicle, service or parts offer, choose a photo from the integrated library or choose a photo of an actual vehicle from your inventory.
Edit your specials anytime with the easy to use editing tools. Set the start and end date to your specials and publish them live on your website.
Keep track of the traffic that your specials are generating. Follow up on the amount of views, submissions and print outs from your website special and be in total control of your results.
Send a personalized email with your specials to all customers in your database. Target your specials and continue to send relevant promotions to customers who are in the market for exactly what you are selling.
It's important to change your specials every time you have a new promotion offline this helps build trust in your market and creates change on your website which the search engines love to see.
Specials Builder Pro allows you to reach out farther than ever with your specials and promotions, so get started today.
Contact us for more information and get started today.
Checkout what Specials Builder Pro can do for you:
Create eye-catching ads that are visible to all the major search engines, reach the customers most interested in what you're selling and choose the profit center to target of each ad. You can even create customized run times, track the number of views and submissions, and email the ads directly to the best prospects — all with Specials Builder Pro.
Get Your Online Marketing Solution Up To Web 2.0 Standards
Three key points to keep in mind about bringing your site up to Web 2.0 standards:
- Integrate video on your site, via Dealer.com's Video Upgrade Package that includes upload capabilities.
- Be sure that your website is mobile enabled, so PDA users can see your site on their mobile devices.
- Include a blog on your website, and be sure to make the content relevant to improve the customer experience.
Increase First Party Lead Generation From Your Website
Generate lower cost leads by investing more in online marketing. Here are some steps to developing a profit-maximizing car dealership marketing budget:
- Consider all of the ways in which you invest in your website, including SEM, SEO, email marketing and video.
- Analyze cost-per-lead from your website compared with radio, television, newspaper and direct mail campaigns.
- Maximize online spending within your overall marketing budget to target local customers.
- Build out your remaining marketing campaigns after establishing your online budget.
- Adjust your budgets based on performance and ROI.
Why Video Is Now an Essential Part of Your Website
Dean Evans, Dealer.com's Chief Marketing Officer, discusses the importance of video on dealer websites. With over 100 million US consumers watching online video on a regular basis each month, embracing this new media is essential to auto retailers. Evans puts it simply: video is quickly moving from an exception to an expectation.
CarFinder™ Connects Customers to Your Inventory
Despite the fact that many dealers carry very robust inventories, the vast majority of shoppers on your website will not find the vehicle they want in your inventory! It's time to stop losing these sales opportunities.
We'll show you how Dealer.com's CarFinder solution chases down your customers with detailed notifications when new vehicles arrive and gives you the information you need to buy the right inventory to maximize sales!
Here's a typical customer on your website. CarFinder is continually one of the most often used forms on all 4000 dealer.com websites.
Once the CarFinder form is filled out, your dealership will immediately receive a lead, and your customer will begin to get automatic inventory updates.
In 2007 alone Dealer.com sent out 6,000,000 carfinder e-mails directly to car buyers resulting in hundreds of thousands of sales opportunities for our dealers!
Your website will instantly send personalized emails, containing photos and details of vehicles to your customers as soon as they arrive on your lot so you can turn over inventory faster than ever before!
That's just how easy it is. As the dealer you'll also have tremendous insight into what buyers in your market are looking for, helping you make more informed buying decisions.
And here's a suggestion for you…. Make sure you're adding all customers that don't buy a vehicle when they visit you into CarFinder as well to ensure they don't fall through the cracks either. It makes a great showroom kiosk.
CarFinder is included in all Dealer.com websites at no charge and it will prove to be a valuable asset to your dealership website and your floor sales team as well!
Contact Dealer.com for more information on our award-winning dealership website solutions with CarFinder!
CarFinder is the SILENT SALESPERSON built into all Dealer.com SmartSites™, sending personalized emails to your prospects automatically!
Why Use Video For Your Dealership Web Site?
Generate more leads to your dealership. Learn how video with Dealer.com SmartSites™ keeps you ahead of the curve. A recent study found that 33% of car dealers are currently using video on their sites – but in the next year, usage will jump to 59%. It's time to take advantage of this opportunity!
Dynamic SEO™
Your dealership's placement in the organic section of the search engines is critical. Dealer.com builds our websites to meet and exceed Google's webmaster guidelines ensuring you that your dealership will be included in these listings, but we take it a step farther with Dynamic SEO.
Dynamic SEO puts a team of industry experts behind your website constantly changing and updating content, ethically posting to the automotive blogosphere, measuring and monitoring your placement, and providing you with weekly progress reporting to prove it's all working for you!
It's important to keep in mind that although you may be included in Organic Listings without Dynamic SEO, your placement there is not a given just because your website is built correctly. There is a tremendous amount or work that can be done by our team to ensure the best possible positions at all times.
Dealers using Dynamic SEO experience:
- A 29.6% average increase in Traffic
- A 51.7% Increase in form submissions
- A 23.2% Average Conversion Rate.
These numbers are incredibly powerful. It's been proven that even a small increase in conversion will dramatically effect your selling opportunities throughout the dealership.
If you want to crush it in the organic listings on Search Engines it's time to find out more information about Dynamic SEO from Dealer.com!
How are consumers finding your dealership online? Dealer.com dealers rank above their competitors in major search engine results, thanks to our dedication to the latest SEO techniques and the power of our Dynamic SEO services. If you want to capture customers before your competition does, you need to optimize your site for top placement in search results. Get started now.
Dedicated Account Managers
When you signup for a Dealer.com solution, you're getting a single point of contact that is your gateway to the entire company. Your dedicated account manager will be interacting with everyone from our search engine experts to our custom programming department to really make sure you're getting what you need from all the company's resources.
