Welcome to Dealer DataView – a monthly automotive digital marketing index, based on Dealer.com’s leading proprietary data, research and analytics. We believe this data, coupled with real-time digital marketing insight, leads to more informed business decisions and effective marketing strategies.
Our industry experts have compiled national and regional key performance metrics, including:
- Website visits by device
- Vehicle detail page views by device, new vs. used, and body style
- Paid search cost-per-click rates
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