Discover the future of automotive with the industry’s complete and connected digital marketing solution.
Whether you visited us at NADA 2017, or missed us at the show, we invite you to learn more about our new, groundbreaking products and analytics, as well as our partnership with Autotrader and Kelley Blue Book. By bringing our integrated digital marketing platform together with the leading research and shopping sites, we’re making it possible to find and engage with more customers along every step of the digital path to purchase.
Discover more about the power of Dealer.com, Autotrader and Kelley Blue Book’s integrated strategy.
Check out our newest products, analytics, and services that are ready and available now, including:
- Audience Targeting, powered by Autotrader and Kelley Blue Book
- nGauge: A new step toward ROI optimization
- Compass: The ultimate digital advertising plan for your dealership
- Seamless Websites: The premier virtual showroom experience
- Managed Social: Maximize your complete social presence
Audience Targeting, powered by Autotrader and Kelley Blue Book
Our enhanced Audience Targeting now allows us to target shoppers based on their on-site research behavior on Autotrader and Kelley Blue Book in terms of make, model and body style views, ensuring a relevant and effective consumer experience.
nGauge: A new step toward ROI optimization.
Our data scientists have now made it possible to measure automotive digital shopping behavior in a groundbreaking new way. The nGauge score, which draws from Dealer.com’s proprietary Pixall™ technology, assigns meaning to a specific combination of online consumer engagement behaviors that most likely signal the intent to purchase a vehicle. The nGauge score helps you:
- Focus your sales strategy on the most serious online car shoppers
- Spend more time with the right opportunities
- Prove digital advertising channel return on investment
Compass: The ultimate digital advertising plan for your dealership.
The cornerstone of your digital advertising strategy, our new Compass digital strategy tool is fueled by your dealership’s specific goals and market data. The result is a targeted, comprehensive strategic plan that positions your advertising campaigns to successfully reach and exceed your goals.
Seamless Websites: The premier virtual showroom experience.
Seamless Websites have taken your virtual showroom to the next level. Not only does the Seamless platform offer device-specific experiences and control, you can configure every aspect of your website using the industry’s most advanced mobile technology, merchandise your inventory more powerfully than ever, and even start and make deals through the most complete and fully integrated digital retailing workflow in the industry.
Managed Social: Maximize your complete social presence.
To maximize your complete social presence across every device, Dealer.com now offers an even more robust digital marketing solution to achieve your social goals as quickly and cost-efficiently as possible. Our service teams deliver the partnership you need to drive more traffic to your virtual showroom and Vehicle Detail Pages every day.