It's All About Dealers

NADA Booth #243

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Downloads For Dealers

2009 Search Engine Optimization Vendor Comparison Download

2009 Pre-Owned Paid Search Study Download

SEO Platform Architecture Study Download

Vendor Questionnaire Download

Social Media: A Dealer.com Perspective Download

Presentation Schedule

Advertising — Panel Discussion

Flipping your Ad model to save thousands and sell more

Saturday Feb 13th 12:00 Noon

How should dealers be allocating their advertising dollars in the coming years? Since all of your customers are already online, maximize your digital spend before investing elsewhere!

We'll focus on the newest research detailing how your consumers are finding your dealership, and we'll delve into the importance of high quality, first-party leads, which cost less and close at higher rates!

David Greene David Greene
Principal
E-Pro Automotive Group

David Kain David Kain
President
KainAutomotive.com

Jennifer Suzuki Jennifer Suzuki
e-Dealer Solutions
Internet Sales Trainer

Search — Using the Dealer.com platform to achieve SEO and PPC dominance.

Saturday Feb 13 2:00pm

This session will focus on how to best use the existing Dealer.com platform to create a successful SEO strategy. Participants will be introduced to basic SEO architecture techniques from the ASMA study, and also strategies that can be employed by dealerships to capture more traffic from search engines.

Mike and Brian will discuss the use of PageBuilder™ to create unique pages for each model, the logic behind this technique, and also cover the unique used vehicle advertising capabilities of TotalControl DOMINATOR™

Brian PaschBrian Pasch
Owner
Pasch Consulting Group

Mike DeCeccoMike DeCecco
Director of Industry Relations
Dealer.com

Training — Internet Manager Checklist

Sunday Feb 14 12:00 Noon

Matt Murray, Training Manager at Dealer.com will present a hot list of objectives for Internet Managers and discuss their importance. More importantly, Matt will outline what General Managers and Dealer Principals should understand about the work of the Internet manager and how to know if their manager is executing key strategies effectively.

Matt MurrayMatt Murray
Training Manager
Dealer.com

One Platform for Success — Understanding the true benefits of integration

Sunday Feb 14 2:00pm

This presentation will outline the extraordinary benefits of consolidating costs into one platform while enjoying the benefit of an integrated solution that provides superior performance. This year, with the economy on the rebound, it's time to make some key decisions about your Internet Marketing Provider. By choosing a provider with a single platform to manage your entire online marketing solution–from your website and search engine optimization to performance analytics and paid search–you can save time, money and energy while increasing profits.

Mike DeCeccoMike DeCecco
Director of Industry Relations
Dealer.com