Your Right to Know Think transparency when choosing a website provider
Transparency is key across the board, from reporting, the product line, pay-per-click and organic search programs, to support and account management teams. When it comes to your website provider's metrics, statistics and features, you want full disclosure. Signing up with a provider who doesn't share this data is equivalent to going blind into the partnership.
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Important questions when evaluating a potential website provider are:
- What are the key performance metrics for the provider's various teams?
- What is the company's Net Promoter Score?
- What is the average response time to queries?
- Are they Google Certified?