ControlCenter™
The heart of our platform is our new, redesigned ControlCenter. ControlCenter is the foundation of the Dealer.com solution. More than just an access point to our back-end tools, it is the operating system that runs our entire product suite.
With ControlCenter, which is compatible with Apple's iPad, dealers
can work faster and more efficiently. Users will be able to multi-task
easily, and will enjoy full web browser functionality. ControlCenter
also now provides increased flexibility to support product innovation
and the ability for advanced users to customize their solutions.
Performance Analytics
Our powerful suite of analytics begins with a welcome screen
highlighting the latest metrics and trends for three high-level
performance indicators: impressions, traffic, and leads. Other
dashboards feature a variety of new measurement and monitoring graphics
to help dealers visualize their success and make comparisons with their
own past performance as well as industry benchmarks. The goal is to
provide the right tools to help dealers make more informed business
decisions.
Website Designs
SmartSites are getting even smarter, increasing flexibility and
conversion capabilities. Potential car buyers enjoy a more targeted
experience, including incentives integration, enhanced CarFlix
videos, the ability to save searches and retrieve recently searched
vehicles, and the automatic population of forms on the website. Dealers
have more flexibility in page layout and tool configuration options,
such as the ability to use different vehicle details pages depending on
their marketing focus.
And that's just the beginning...Our new innovative tools for Service Marketing and Social Media will fill your service bays, strengthen your reputation and help you build customer loyalty.
Service Marketing Solution
The Service Marketing Package drives growth to your service department by improving customer retention and recapturing lost customers. The Package includes an individualized "online garage" for each customer, "set-it-and-forget-it" functionality that delivers personalized VIN and mileage-based emails regarding scheduled maintenance, vehicle recalls, timely incentive offers, and a monthly newsletter with a wealth of relevant content.
Customers using the Service Marketing Package experienced 40 percent
more service leads and an average monthly lift of $42,000 per store.
Social Relationship Manager (SRM)
The SocialRelationship Manager™(SRM)
is key to a dealer's social connection in the digital world. Designed
to help you listen, talk, and connect with today's consumer, this
solution helps build, maintain and monitor social interactions with
consumers online and will aggregate trends and reviews from all major
rating websites. It also empowers dealers to talk to consumers with a
stream of suggested content through several new Facebook Social Apps.
SRM provides cutting-edge analytics to enable dealers to track and
fine-tune their social activity.
