The Unified Advertising Dashboard (UAD) introduces a new way to analyze advertising performance data. It displays comprehensive advertising spend and performance data at both the group and rooftop levels, and allows you to measure campaign progress across the entire group portfolio or manage an ad budget for a specific dealership. It’s all data, for all advertising campaigns, in a single dashboard.
Track every ad, dollar, and opportunity, at every level.
The UAD features a simple, linear model that attributes metrics across campaigns. If a shopper’s visit to your website was assisted by two campaigns, let’s say by searching in Google and then later being retargeted, each campaign is attributed 50% of a visit. This allows you to see holistically how your digital advertising is driving trafﬁc to your website.
Crunch the numbers and compare the data.
The Comparison Tool allows you to analyze, overlay, and filter advertising metrics, clearly charting the return on your investment. For example, you can analyze how your investment increase affected your click-through-rate or how many conversions an increase in impressions provided.
Segment ad channel performance.
The UAD enables customizable timeframes for month-over-month/year-over-year performance, and the ability to attribute visits and see impressions, leads, total dollar spend, and cost per attributed VDP view resulting from the performance of every ad channel.
Change investment on the fly.
View and change your market area, examine and adjust your budget and allocation by channel, manage and maximize your investment yourself, or rely on our advertising analysts to suggest a budget based on your individual strategy.