Powered by the industry’s most innovative data-targeting technology, Dealer.com Display drives new customer demand more effectively than ever before. Our technology works by connecting your website and inventory with every major digital advertising exchange, bringing you the following benefits:
Strategic campaigns tailored to your goals.
Our skilled Advertising Strategists use market data and our digital strategy tools to help create targeted campaigns that deliver compliant and impactful ads to potential buyers. Virtually everywhere they travel online, our display campaigns allow you to influence buyer decisions – guiding them toward the path to your showroom.
Buyer targeting, powered by real-time bidding
Unique machine learning, real-time bidding, and audience targeting technology identifies buyers in your market, and connects them to inventory, creating the ultimate “online billboard” for your most likely customers.
A protected investment.
Dealer.com has registered with the Trustworthy Accountability Group (TAG) and is actively taking steps to reduce the risk of costly display advertising bot fraud.
HTML5 formatting ensures uniformity of your brand on all internet providers – and all devices.
Compliance and co-op eligibility
Our expansive gallery of display creative was created with compliance and co-op eligibility in mind.
Audience Targeting, Powered by Autotrader and Kelley Blue Book
With Dealer.com Audience Targeting, you can now reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through Dealer.com’s industry-leading machine learning and real-time bidding automation. It’s the most powerful way to reach a critical audience never-before accessible to you — and to capitalize on existing demand in your market.
- Dealer.com’s machine learning and real-time bidding, powered by Autotrader and Kelley Blue Book audience data.
- The ability to target shoppers based on specific actions taken on the Autotrader and Kelley Blue Book websites.
- Extensive display inventory across multiple ad networks.
- Roll-up reporting through Dealer.com.
Real-Time Bidding, Powered by Machine Learning
Dealer.com Display Advertising leverages unsurpassed real-time bidding, powered by machine learning technology, to reach targeted shoppers with the most relevant ad, every time. With our strategic display exchange partnerships, Dealer.com Display evaluates an unmatched number of available advertising impression opportunities, while analyzing prior ad performance, vehicle detail page engagement, and browsing trends. The process takes place within the 20 milliseconds it takes to load a web page, and results in your ads being served consistently to the most relevant buyers in your particular market.
Display Fraud Protection
Dealer.com Display Advertising subscribers expect their ads to be viewed by real-life auto shoppers. But a 2016 Bot Fraud study estimated that $7.2 billion per year is lost globally due to bot-generated, non-human traffic1.
Dealer.com has partnered with the Trustworthy Accountability Group (TAG) to start taking major steps in combating advertising fraud. With the likes of Google, Facebook and Yahoo, Dealer.com was one of the first hundred companies to support TAG’s mission2. By partnering with TAG, Dealer.com can deliver the most cost-efficient, effective, and secure ads possible for your dealership.
- A regular review of the domains where we are buying ad inventory, and a blacklisting of any domains participating in fraud or click-bait activities.
- An ongoing partnership with TAG to identify perpetrators and avoid purchasing ad inventory from fraudulent IP addresses and domains.
1 Source, ANA, The Bot Baseline: Fraud in Digital Advertising, http://www.ana.net/content/show/id/botfraud-2016
2 Source, Trustworthy Accountability Group, Press Release July 2016, https://tagtoday.net/first100/
Dynamic Vehicle Ads
Dealer.com Dynamic Vehicle Ads put your virtual lot on virtually every website. Matching your specific inventory with extensive shopper data, these ads intelligently – and automatically – place a gallery of your specific vehicles in front of local shoppers across the web.