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Total Control to Manage All Online Media

The internet allows for unprecedented advertising potential. However, success largely depends on the right blend of three key technology components:

a strong Search Engine Marketing (SEM) strategy
a web site designed & engineered with search best practices
a well-managed Search Engine Optimization (SEO) program

Dealer.com SmartSites™ combined with our ManagedSEO™ service provide optimum organic visibility on the search engines. Add TotalControl DOMINATOR™ for premium paid search advertising, use our PowerMail™ technology to manage email campaigns, and integrate with popular social media networks. One platform. One login. Total control.

Effortless Search Engine Marketing (SEM)

TotalControl DOMINATOR™ is a revolutionary SEM solution giving you the power to create targeted advertisements above and to the right of Google's organic search results. These pay-per-click ads are based on the actual terms consumers search for, so they generate high-quality leads. TotalControl DOMINATOR lets you manage your campaigns in real time directly from ControlCenter.

Benefits of TotalControl DOMINATOR

Advertisements begin delivering results in seconds

100% transparent reporting

Control over campaign content & budget

Incredibly low cost per lead

Target shoppers by region, town, or household income

Dealer.com is a Google AdWords™ Premier SMB Partner! We are a part of an exclusive group that meets Google's stringent qualification criteria. We have a proven track record and we offer exceptional services to our dealer clients. For more info read the press release.

Award-winning Search Engine Optimization

Dealer.com strategically optimizes your site for the keywords and phrases that customers actually use to search for vehicles. This results in highly "ranked" search results for your dealership and inventory pages. Our experienced SEO Analysts regularly evaluate your website's performance and make adjustments to enhance your placement on the search engines results page.

On average, clients using Smartsites™ with ManagedSEO, receive 60% more form submissions from search traffic.

Research shows that Dealer.com delivers "the most comprehensive search marketing platform" in the industry.*

*Automotive Dealerships Website Builder Rankings - 2011 Sorgenfrei SEO Comparison Study "

Dealer.com's PowerMail™ is more than email it is a powerful, next-generation broadcast email tool that lets you customize email campaigns and target specific customer groups. Ensure maximum lead generation for all profit centers by sending the right message at the right time to the right prospects.

With PowerMail, email marketing is automated, flexible and effective:

Create, and send hundreds of emails in seconds
Respond to leads, send inventory updates with photos and manage your mailing lists with point-and-click ease
Click and drag media directly from your media library
Customize delivery of specials, featured vehicles or incentives

Reach More Customers with Service Marketing

The Service Marketing Package (SMP) provides dealers with a unique way to recapture and retain service customers and dramatically increase service revenue. Whether you currently market to your service customers or not, the SMP delivers results!

Between Q4 2009 and Q4 2010, customers using the SMP saw an average increase of $42K monthly service revenue and a 40% jump in service leads. Fully automated on your website, the Service Marketing Package includes an Online Garage, powered by DriverSide, where customers manage their vehicle information and service history on your website.

Efficient, effective online advertising

Dealer.com's Display Advertising technology makes it easy to create, distribute, and manage custom campaigns straight from your ControlCenter dashboard. Brand messages will reach your audience on their favorite websites, and every campaign is trackable and customizable in real time.

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Client Testimonials

It was important that we aligned ourselves with a company that’s predicting the future.
Alan Krutsch, Walser Auto Group
At Dealer.com, Internet Marketing is their passion. It’s what they live and breathe, so we know that they will be on the leading edge.
Dan Boismer, Suburban Collection
The changes we’ve noticed since we’ve switched over have been absolutely dramatic. Not only has our conversion rate increased but our time on site is up...people used to spend 4-5 minutes on our site, now it’s almost 8.
Mike Nazworth, BDC Manager, Heyward Allen Toyota Scion
Everyday we are told about how great our site is and how easy it is to get information from. We recently started a billboard campaign called "Shop in Your Underwear at Stevebaldo.com" to capture the majority of customers already online doing...
Sheila K. Snyder, Steve Baldo Dealerships