Search Engine Marketing Made Simple
TotalControl Dominator™ is the most awarded paid search management solution in
the automotive industry. It provides transparency into the strategy and
results of your locally targeted pay-per-click campaigns on Google and
Bing/Yahoo! Our team of in-house Search Marketing Professionals optimize
your campaigns and monthly budget to drive the most relevant traffic at
the lowest cost-per-lead to each of your profit centers.
Dealer.com SEM Expertise
- Our search marketing professionals are Google AdWords-certified, experts in automotive search trends and strategists on budget allocation, bid management and geo-targeting.
- We can optimize your monthly budget based on your geographical location, branding strategies, inventory, and profit centers.
- We deploy highly optimized ads to "deep link" directly to a vehicle's details page to increase conversion. We can develop custom campaigns to correspond to season.
Key Benefits
Total Control
Dealers have total control over paid search campaigns, when and where ads appear, and budget allocation.
100% Transparent Reporting
Access daily reporting including cost-per-lead, top-performing keywords and campaigns, phone/form leads and more.
Inventory and Incentive Integration
Ads are automatically created for every in-stock vehicle. Dealers also subscribing to our IncentivesManager™ tool benefit from OEM
incentive ads which are automatically published on the search engines.
Custom Keywords
Target your ad copy using keywords that have proven search volume and affordable cost-per-click for best position.
Phone Calls and Form Submission Tracking
Toll-free tracking numbers are automatically assigned and displayed on your website, and every pay-per-click lead is captured and tagged in ControlCenter.
Custom Targeting
Our regional editor allows geographic targeting that is specific to each campaign to narrow or expand the area by city/state/DMA or custom
configuration. Ads are then served to consumers within the specified area.
Managed or Self-Managed
Users with SEM experience can manage their own campaigns right through ControlCenter, or subscribe to our Managed Service and let our team of in-house search marketing professionals do the driving!
Permission-Based Login
Multiple levels of access can be set up for dealership associates or advertising/marketing agencies you work with.
Low Cost Per Lead
Compared with other forms of advertising, TotalControl DOMINATOR paid search delivers the lowest cost per lead with the highest ROI.
Total Control
Dealers have total control over paid search campaigns, when and where ads appear, and budget allocation.
100% Transparent Reporting
Access daily reporting including cost-per-lead, top-performing keywords and campaigns, phone/form leads and more.
Inventory and Incentive Integration
Ads are automatically created for every in-stock vehicle. Dealers also subscribing to our IncentivesManager™ tool benefit from OEM
incentive ads which are automatically published on the search engines.
Custom Keywords
Target your ad copy using keywords that have proven search volume and affordable cost-per-click for best position.
Phone Calls and Form Submission Tracking
Toll-free tracking numbers are automatically assigned and displayed on your website, and every pay-per-click lead is captured and tagged in ControlCenter.
Custom Targeting
Our regional editor allows geographic targeting that is specific to each campaign to narrow or expand the area by city/state/DMA or custom
configuration. Ads are then served to consumers within the specified area.
Managed or Self-Managed
Users with SEM experience can manage their own campaigns right through ControlCenter, or subscribe to our Managed Service and let our team of in-house search marketing professionals do the driving!
Permission-Based Login
Multiple levels of access can be set up for dealership associates or advertising/marketing agencies you work with.
Low Cost Per Lead
Compared with other forms of advertising, TotalControl DOMINATOR paid search delivers the lowest cost per lead with the highest ROI.
Client Testimonials
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It was important that we aligned ourselves with a company that’s predicting the future.
Alan Krutsch, Walser Auto Group -
At Dealer.com, Internet Marketing is their passion. It’s what they live and breathe, so we know that they will be on the leading edge.
Dan Boismer, Suburban Collection -
The changes we’ve noticed since we’ve switched over have been absolutely dramatic. Not only has our conversion rate increased but our time on site is up...people used to spend 4-5 minutes on our site, now it’s almost 8.
Mike Nazworth, BDC Manager, Heyward Allen Toyota Scion -
Everyday we are told about how great our site is and how easy it is to get information from. We recently started a billboard campaign called "Shop in Your Underwear at Stevebaldo.com" to capture the majority of customers already online doing...
Sheila K. Snyder, Steve Baldo Dealerships
Downloads and Information
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