Advertising Package
Dealer.com Advertising Package allows you to easily and cost-effectively market your vehicles and dealership to consumers by creating and managing paid search and display advertising campaigns across targeted, relevant websites. Through one platform, you can easily launch ads, measure results, track every call, optimize campaigns and expand your advertising reach to audiences across the web.
Advertising Package Includes
Targeted advertising that drives new business opportunities while simplifying management
Digital Advertising is about delivering brand awareness and increased exposure to shoppers at all levels of the buying process.
Digital Advertising is about delivering brand awareness and increased exposure to shoppers at all levels of the buying process.
- Optimize Opportunities: Combine search visibility with ads targeted at online car shoppers for a greater return on investment.
- Merchandise Vehicles: Creates ads for every in-stock vehicle, insert optional incentives and reach both active and passive shoppers through paid search and display.
- Consolidate and Save: Eliminate the need for multiple ad vendors with our scalable platform designed to serve single point dealers, large groups, ad agencies and OEMs.
- Track It: Measure paid search and display campaigns including phone tracking for every ad group.
- Simplify Campaign Management: Reach the right audience with the right message at the right time from one login.
TotalControl DOMINATOR™
(Paid Search)
- Paid search campaign creation and monitoring solution
- Managed services, including automated pay-per-click campaign creation
- Daily reporting, accessed directly through ControlCenter
- Deep-linking ads for higher conversion
- Custom targeting by geography, demographics and lifestyle attributes
- IncentivesManager™ integration creates incentive-driven paid search ads
Display Advertising
- Display Campaign Manager
- AdBuilder campaign manager to create, edit and launch display ads
- Automated Campaigns
- Audience Targeting (contextual and remarketing)
- Audience-building tools enable dealers to create and save custom groups of consumers that best fit the advertised message
- Automated campaign tracking includes unique phone and URL tracking
- Campaign Analytics track the combined impact and ROI of a dealer's paid search and display campaigns
CallTracking
- Block of 300 phone lines (including 3000 combined minutes)
- CallTracking analytics for paid search and display ad campaigns
- Automated phone number assignment for each campaign and source
Client Testimonials
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It was important that we aligned ourselves with a company that’s predicting the future.
Alan Krutsch, Walser Auto Group -
At Dealer.com, Internet Marketing is their passion. It’s what they live and breathe, so we know that they will be on the leading edge.
Dan Boismer, Suburban Collection -
The changes we’ve noticed since we’ve switched over have been absolutely dramatic. Not only has our conversion rate increased but our time on site is up...people used to spend 4-5 minutes on our site, now it’s almost 8.
Mike Nazworth, BDC Manager, Heyward Allen Toyota Scion -
Everyday we are told about how great our site is and how easy it is to get information from. We recently started a billboard campaign called "Shop in Your Underwear at Stevebaldo.com" to capture the majority of customers already online doing...
Sheila K. Snyder, Steve Baldo Dealerships
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