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Dealer.com SmartSites™ are award-winning, SEO-friendly dealer websites built to convert shoppers into buyers. Our signature designs are engineered to provide an intuitive shopping experience while giving dealers the flexibility to build their brand.

Packed with proven lead generators like CarFinder™ and ePricer™, and backed by the full force of our integrated Web Platform, SmartSites enable dealers to reach, retain, and convert more in-market traffic than any other provider.

Enhance SEO with Video SmartSites

Video generates more leads and converts customers to buyers. Our Video SmartSites™Package is SEO-friendly and offers a full in-house arsenal of the industry's most engaging video products.

Our Video Website Tool Delivers

87% of car shoppers say video helps make their decision, according to Dealer.com/Kelton Research 2010.
Websites with video have a 20% higher conversion rate.
Dealer.com customers using video enjoy 125% more search engine referral traffic.
Dealer.com customers with video keep potential car buyers on their website more than 67% longer per visit.

Engineered for Optimum Search Results

SmartSites Managed SEO SmartSites ™ are built in strict adherence to Google's standards for top search results. Independent studiesprove the Dealer.com platform delivers the most #1, top 5 and first page rankings on search engine result pages. Combine SmartSites with our ManagedSEO service and your on your way to top rankings.

Content: Keyword-rich, relevant content with SEO-friendly URLs
Meta Data: Page titles that are related to page content
HTML Site Map: Links to pages site-wide along with the most popular vehicles
HTML-Based Sites: More HTML, less Flash for improved SEO
Automatic Google Base Exports
Integrated SmartBlog, User Reviews, and model specific landing pages

Provide Access to Your Inventory and Information to Mobile Users 24/7

With millions of consumers turning to mobile technologies and mobile phones on the verge of outselling PCs, portability has never been more important. Dealer.com MobileSites™ put the power of a SmartSite in your customer's pocket.

MobileSites are lead generating machines, allowing mobile consumers access to inventory, parts and service hours, integrated inventory videos, contact information and much more from anywhere, anytime.

*51% of consumers say they are more likely to buy from retailers that have a mobile site, according to eMarketer.

Easily update and edit your own website content with SmartSites Composer™, your very own "What You See Is What You Get" (WYSIWYG) Dealer Website Editor.

With one login to ControlCenter™, navigate through your dealership website and make changes as needed in real time. You can easily pull content from your Media Library and place it on your site and create your very own pages or lead forms, all using a simple point-and-click process that makes updating your website as simple as working on a word processor.

SmartSites Composer is the perfect blend of art and science, Dealer.com's technology and expertise combined with your knowledge of what works best for your dealership.

Dealer.com has a powerful suite of time-tested shopping tools to keep your inventory moving and your profit centers flourishing

Featured Vehicles allows a dealer to select and feature certain vehicles in their inventory. They can be aged vehicles, discounted vehicles, or based on any other selection criteria. Featured vehicles can be displayed on the home page of some site designs or placed on their own dedicated website page.

Specials are a key component of a successful dealer website because they encourage return visits and generate leads, both from "requests for more information" about the special and by a customer printing out the special and bringing it to the dealership. SpecialsBuilder Pro™ makes it easy to build professionally designed specials in an array of templates in just a few clicks.

Other proven conversion tools include CarFinder Inventory Alerts, ePricer, Vehicle Reviews, DealerChat ™, eBrochures and more!

Custom Design and Branding

The Dealer.com solution offers innovative, flexible technology that can be customized to meet our clients' needs. If our design parameters do not fit within your brand strategy, we offer custom branding solutions that fuse our class-leading technology with your unique brand attributes.

Custom designs use the same framework that we use for our SmartSites™ and can incorporate all the tools and features available on the standard Dealer.com platform.

Client Testimonials

It was important that we aligned ourselves with a company that’s predicting the future.
Alan Krutsch, Walser Auto Group
At Dealer.com, Internet Marketing is their passion. It’s what they live and breathe, so we know that they will be on the leading edge.
Dan Boismer, Suburban Collection
The changes we’ve noticed since we’ve switched over have been absolutely dramatic. Not only has our conversion rate increased but our time on site is up...people used to spend 4-5 minutes on our site, now it’s almost 8.
Mike Nazworth, BDC Manager, Heyward Allen Toyota Scion
Everyday we are told about how great our site is and how easy it is to get information from. We recently started a billboard campaign called "Shop in Your Underwear at Stevebaldo.com" to capture the majority of customers already online doing...
Sheila K. Snyder, Steve Baldo Dealerships