Curated Shopping Experiences
Today’s digital shoppers are looking for relevance in their cCommerce experiences. Experience Optimization creates data-driven personalization across your website and gets shoppers in front of the vehicles and specials that matter most to them. Powered by technology and insights only available from Dealer.com, Autotrader and Kelley Blue Book, Experience Optimization turns a shopper’s journey into tangible results for your business, increasing VDP engagement by 2-2.5x and boosting lead conversion by 12 percent.
Inventory Recommendations Based on Shopper Preferences
Experience Optimization analyzes unique shopper data from previous visits to Autotrader, Kelley Blue Book, some OEM sites, and recent visit to your website. We use this intelligence to display the most relevant inventory, incentives and specials when shoppers return to your virtual showroom.
Tailored Specials and Incentives
Dealer.com’s dynamic content targeting engine ensures that the most relevant ads, banners, and slideshows from Specials Campaign Manager are automatically displayed adjacent to recommended inventory. Creative is deployed in real-time to the homepage, vehicle listings, as well as promotions and fixed operations pages by default, but these assets can be configured to display to the locations on your website that best match your strategy.