Spotlight every vehicle on your lot, everywhere it matters most .
Dealer.com makes effective inventory merchandising effortless. Through one set of intuitive tools, you’ll enjoy centralized insight into every vehicle on your lot, the ability to forecast more effectively, and the power to execute profitable merchandising strategy accurately and instantly both on your site and across the web.
Advanced Inventory Lifecycles – Total merchandising control at your fingertips.
Through our Advanced Inventory Lifecycles tool you can control every vehicle’s “life” on the lot – from insight into its marketing opportunities to control over exactly how it’s priced and merchandised online. This connected solution includes:
Demand-driven Merchandising Automation
Gauge vehicle marketing demand, time-on-lot, and other factors to accurately adjust vehicle pricing in order to better merchandise your inventory for faster movement. Adjustments can be scheduled in advance, and will be automatically synchronized everywhere the vehicle is merchandised online.
Marketing Overlays and Exports
Add powerful vehicle overlays to feature specials, make price changes on your website, and export vehicles to Craigslist from one centralized location.
Window Stickers and Buyers Guides
Ensure price accuracy and brand consistency between the digital world and the dealership showroom with printable Window Stickers and Buyers Guides – all manageable through Inventory Lifecycles.
Feature your best price.
Our Incentives Manager tool automatically delivers OEM and program-wide incentives straight to your website and ads. It pulls accurate data, creates and distributes incentives-based ads across the search engines, and updates your website for optimum conversion – all in real time. The process is automated for easy tracking and control: Make an adjustment once, and your website, paid search, and display ads are all updated instantly.
Mobile Lot Capture
Upload vehicles to your site, immediately.
The intuitive Dealer.com Mobile app makes it possible to VIN-scan new vehicles from your smartphone once they hit your lot, ensuring flawless photos for your inventory. Our custom Shot Profiles tool helps you align your shots to easily and quickly get custom photos uploaded directly to your site. Mobile Lot Capture reduces time to market, insures proper inventory merchandising, and provides consumers with the information they need to make informed purchasing decisions – all from where it makes the most sense: the lot.