Dealer.com makes effective inventory merchandising effortless. Through one set of intuitive tools, you’ll enjoy centralized insight into every vehicle on your lot, the ability to forecast more effectively, and the power to execute profitable merchandising strategy accurately and instantly both on your site and across the web.
Updating your online inventory has never been easier.
Mobile Lot Capture
Instantly upload any vehicle on your lot to your website. One intuitive smartphone app makes it possible to VIN-scan inventory and ensure flawless photos with custom Shot Profiles.
Help your inventory stand out using customizable photo overlays that allow you to highlight price changes, sales, specials, or other key marketing messages.
Window Stickers and Buyers Guides
Ensure price accuracy and brand consistency between the digital world and the dealership showroom with printable Window Stickers and Buyers Guides
Feature your best price with Incentives Manager.
Our Incentives Manager tool automatically delivers OEM and program-wide incentives straight to your website and ads. It pulls accurate data, creates and distributes incentives-based ads across the search engines, and updates your website for optimum conversion – all in real time. The process is automated for easy tracking and control: Make an adjustment once, and your website, paid search, and display ads are all updated instantly.
Total merchandising control at your fingertips.
Advanced Inventory Lifecycles
Advanced Inventory Lifecycles make it possible to control every vehicle’s “life” on the lot– from complete insight into its marketing opportunities to the ability to configure and control exactly how it’s priced and merchandized.
Demand-Driven Merchandising Automation
Gauge vehicle marketing demand, time-on-lot, and other merchandising factors, and adjust vehicle pricing and merchandising accordingly. Adjustments can be scheduled in advance, and will be synchronized everywhere the vehicle is merchandized online.
Inventory Health Score
An aligned inventory merchandising strategy sets every vehicle up for success. Inventory Health Score allows you to view essential details about your inventory’s marketability at a glance–from photos and pricing data to specials and incentives.
Exports and Merchandising Syndication
It’s never been easier to synchronize the vehicle merchandising update plans you’ve implemented on your website with third party listing sites. Our export options help to foster consistent messaging, pricing, and representation of your vehicles across all sites they appear on.