- Manage every vehicle
- Streamline pricing strategy
- Website, ads, and social automation
- Easy to customize
- Accurate, automated merchandising
- Web, social, ads, third-parties
Dealer.com synchronizes everything you need to merchandise your lot online. Uniquely connected management and marketing tools bring vehicle data to life through automation and analytics, powering complete price and brand consistency across your digital presence.
Dealer.com Inventory is driven by Inventory Lifecycles – which combines the industry’s most powerful automation with complete visibility across your digital strategy. Lifecycles provides centralized insight into every vehicle on your lot, the ability to forecast effectively, and the power to execute profitable merchandising strategy accurately and instantly on your site and throughout the web.
Advanced Inventory Lifecycles make it possible to control every vehicle’s “life” on the lot – from insight into its marketing opportunities to control over exactly how it’s priced and merchandized online. Four connected tools power the solution:
Inventory Health Score
View essential details about your inventory’s marketability at a glance – from photos and pricing data to specials and incentives.
Demand-driven Merchandising Automation
Gauge vehicle marketing demand, time-on-lot, and other merchandising factors, and adjust vehicle pricing and merchandizing accordingly. Adjustments can be scheduled in advance, and will be synchronized everywhere the vehicle is merchandized online.
Marketing Overlays and Exports
Add powerful vehicle overlays to feature specials and price changes on your website, or export vehicles to Craigslist and eBay – all through Inventory Lifecycles.
Window Stickers & Buyers Guides
Ensure price accuracy and brand consistency between the digital world and the dealership showroom with printable Window Stickers and Buyers Guides – all manageable through Inventory Lifecycles.
Incentives Manager automatically delivers OEM and program-wide incentives straight to your website and ads. It pulls accurate data, creates and distributes incentives-based ads across the search engines, and updates your website for optimum conversion – all in real time. The process is automated for easy tracking and control: Make an adjustment once, and your website, paid search, and display ads are all updated instantly.
Once new vehicles hit your lot, the intuitive Dealer.com mobile app makes it possible to VIN-scan them from your smartphone, and ensures flawless photos through the intuitive Custom Shot Profiles tool. The combination delivers complete consistency and the fastest-possible merchandising of every vehicle.
To learn more about Dealer.com inventory management, fill out the form below or call 888.717.9390.