How Dealer.com Will Take Your Dealership to a Whole New Level in Search Engine Results
More Results
- A highly optimized site gets higher organic rankings, which drives more traffic to your site.
- Using Dynamic SEO:
- Traffic increases by an average of 29.6%
- Form submissions increase by an average of 51.7%
- Conversion rates rise by an average of 23.2%
More Technical Expertise
- Real-time technical code enhancement ensures your SmartSite is always working hard for you
- Targeted optimization increases your rankings
- Search engine directories with Google, Yahoo!, MSN, and AOL creates visibility with all major search portals
- Customized, dynamically written content delivers consistent results
6 Key Steps to Search Marketing Success with Dealer.com's Dynamic SEO:
Step 1: Keyword Analysis
Knowing which key words and phrases are used when consumers are searching for your unique offerings is essential in SEO. Dealer.com is an expert in online automotive sales, marketing, and search engine marketing, and we know which words work. In addition to using these tried-and-true keywords, we thoroughly research and establish the most effective keywords for your particular website based on your location, franchises, inventory, service offerings, and more.
Step 2: Customized Content
Once we have developed a set of 40-50 select keywords for your site, we will use them to write customized content for each profit center, or department page, of your website. After the initial optimization, your content will be refreshed on a regular basis so it remains current with industry trends and your latest offerings.
Step 3: Code Enhancement
In addition to optimizing your content, we'll evaluate your website from a technical perspective. For example, search engines rely on specific coding called "title" and "meta" tags to collect information about each web page's content. We will revise your tags on a per-page basis to ensure search engines can find and evaluate all of the content on your website.
Step 4: Link Building
Inbound links, outbound links, and internal links from one page to another within your site are all critical to success in search engine rankings. We'll create internal links to make it easier for search engines to find and understand the content on your pages. We'll also create external links to other relevant websites, and we'll work to get relevant sites to link to yours. Our link building strategy is customized for each dealership and blends traditional website linking with social networking to give your website maximum exposure.
Step 5: Directory Submission
After optimization is underway, Dealer.com will register your website with Google Sitemaps, and submit your site to all of the major search engines and directories. Our initial focus will be to get your site indexed in the top five search engines: Google, Yahoo!, MSN, AOL and Ask.com. We will continue to submit your site to additional search engines and directories for as long as you use the service.
Step 6: Reporting & Analysis
Each week, Dealer.com will send detailed reports of your website's search engine rankings to your ControlCenter™. You'll have a first-hand view as your site climbs up the search results for your target keywords. Our reporting includes numerous visibility reports and easy-to-understand graphs, making it easy for you to track progress over time.
Vehicle Reviews
Plus, when you sign up for Dynamic SEO, Dealer.com will include Vehicle Reviews at no additional cost. These comprehensive reviews contain content that will boost your search engine rankings and provide new car buyers with the detailed vehicle information they desire. Call us to start Dynamic SEO today.
Vehicle Reviews are currently only available for US based dealers