AutoSuccess Magazine - January 2011
Matt Murray, Director of Digital Marketing at Dealer.com, unveils the five must-do digital marketing strategies. The challenge: Understanding where to focus and how to measure the effectiveness of your efforts. Are you reaching the customers you should be? Is each and every advertising dollar going as far as it could? Are these many separate tools competing against each other, or working in harmony?
Consumers increasingly use video to shape vehicle purchase decisions. After studying dealer websites with and without video across the US, Dealer.com determined that websites with video convert more shoppers than those without. We found that average website visits increased with video by 81%, time on site increased with video by 67%, conversion rates increased with video by 20% and search engine referrals increased with video by 125%.
2010 AWA Pinnacle Platform Award
Pasch Consulting Group's Automotive Website Awards
Dealer.com received the 2010 Pinnacle Platform Award in October 2010. The 2010 Automotive Website Awards study concluded that Dealer.com delivers a superior Search Marketing Platform that stands above its peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail, according to the study.
2010 AWA Best Online Advertising Tool
Pasch Consulting Group's Automotive Website Awards<
Dealer.com received the 2010 Automotive Website Award's prestigious Best Online Advertising Tool Award for our innovative paid search tool, TotalControl DOMINATOR™. The TCD software tool is the most advanced management interface for paid search advertising on Google, Yahoo and Bing. TCD Manages Google Adwords campaigns more efficiently and intuitively than Google's tools, according to the study.
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