Garber Automotive Story
Turn Your Website Into Your Best Salesperson
Dealer.com's Powerful Solutions Meet Garber's Online Needs
Having been online for a decade, Garber Automotive Group is well aware that a high performing online presence is essential to growing a dealership business. The group originally employed a local provider in developing its website, but that vendor eventually did not have the tools to meet Garber's needs and expectations.
“We had many issues with inventory pulls and feeds,” explains Jennifer Patten, Business Development, Garber Auto Group. “The lack of support and the ability to receive good service was the main reason for switching. The reputation in the market was the reason for choosing Dealer.com.”
Garber made the leap to Dealer.com in September of 2005.
Powerful Online Marketing Package For Automotive Dealerships
Considered as a whole, the online marketing package that Dealer.com provides Garber – including recent additions such as Dynamic SEO™ and DOMINATOR™ SEM – equips the group with a potent sales tool. In the last four months, from December 2007 through March 2008, traffic to Garber's websites has increased by an astounding 100 percent. Even better, total lead volume jumped 141 percent in that time period!
Since signing on, Garber has experienced first hand the exceptional customer service that defines Dealer.com's Account Management and RapidResponse™ Support Teams. “My experience from my Account Manager has been fabulous, getting things off the ground and accommodating my demanding personality,” says Patten. “He was quick to reply and very helpful getting our new platforms launched.”
Managing Leads Efficiently
Not only does Patten understand the importance of maintaining a top-notch online presence, but she also values exceptional lead management. “We have more traffic off our website and third party sites feeding into our lead management tools than we have coming in the front door,” she explains. And Patten's opinion of Dealer.com's LeadMachine™ management solution? “Wouldn't live without it!”
Car shoppers browsing online at Garber's Buick, Chevrolet, Hyundai and Nissan stores in eastern Michigan navigate with ease via intuitive Dealer.com websites. “I feel the appearances and features of the sites give us a simple yet clear image for our customers,” remarks Patten. “We enjoy the ability to manage and set tasks as well as the system's ability to set up rules and automated templates.”