Why Speed Matters for Dealers
Shoppers expect instant access to inventory, pricing, and personalized offers. A slow website can mean the difference between someone who’s “just browsing” and a serious buyer. Dealer.com’s platform is built to perform, bringing ready-to-buy shoppers to your site and keeping them engaged with seamless, data-driven experiences.
Smarter Shopping Journeys
Dealer.com empowers customers to quickly and easily search inventory by budget, credit, term, down payment, and trade-in—whether they’re looking to finance or lease. Shoppers can save and sync preferences, calculate taxes, and build their offer with payment terms, incentives, vehicle protection, and more. The process is simple, transparent, and designed to drive more buyers to VDPs.
Performance Backed by Experts
Dealer.com isn’t just about technology, it’s about people. Expert Performance Managers and responsive customer support ensure your site performs at its best, backed by a team that knows automotive.
Conversion in Overdrive
With Dealer.com, your team spends less time chasing leads—and more time closing them.
The faster speed helps you outpace the competition and keep buyers engaged longer, resulting in:
- 15% increase in search results to VDP conversion: More shoppers move from search to vehicle detail pages, driving higher engagement and interest.2
- 72% higher close rate: Seamless digital retailing tools help you move buyers through the purchase path.3
Find out more about how Dealer.com’s unmatched speed, modern design, and seamless digital retailing tools can help your dealership convert more browsers into buyers.
Sources:
1Data pulled from Google Lighthouse 04/22/24 and looked at the 30 days prior comparing Dealer.com websites average scores to top 10 competitors.
2Cox Automotive data was gathered through a quantitative A/B test with approx. ~70 dealer sites with high traffic from 12/12/23 – 01/26/24.
3VinSolutions data December 1, 2024 to July 1, 2025