Dealer.com offers BMW dealers three options to help dealers simplify social media management. Managed Social features the services of Dealer.com’s social media specialists who combine creative content with management for your BMW Center’s social presence. Social Tools lets you manage your own social community, content, and reputation through industry-leading social media technology, right from ControlCenter. Our Loyalty Package strengthens your relationships with customers through automated e-newsletters, service marketing reminders, and customer-written reviews posted directly to your vehicle details pages.
Strategic Social Campaign Management
Dedicated social professionals create and monitor content that builds brand loyalty and delivers campaigns to a massive audience instantly. Campaigns are aligned with your overall digital strategy and brand guidelines to ensure complete message consistency across Facebook, Twitter, Instagram, LinkedIn and Google+. Social comment and review monitoring enable you to view all social interactions, and recommend appropriate responses to any negative escalations.
Valuable content deployed across every major social network.
Professional social management ensures that your brand is engaging your local community and attracting fans across the major social media channels. Campaign messaging, community involvement, sponsorships, and events showcasing your charitable efforts are all invaluable social content. By partnering with Managed Social, your dealership’s multi-faceted involvements will stay top-of-mind for a growing social media fan base that craves relevant and organic content.
Digital marketing strengthened by social.
Social media posts and reputation management on their own are powerful tools for your dealership. Exponential gains can be made when paired with SEO, custom on-site creative, and a digital advertising strategy tailored to your goals. Social posts can deliver your combined strategy to multiple platforms and custom audiences. Reviews and online sentiment can be analyzed to not only deliver social strategy, but also to help your dealership engage with shoppers in a positive manner when customer service needs arise.