Dealer.com Websites deliver a modern, interactive, and personalized digital storefront for automotive shoppers through state-of-the-art design, award-winning tools that turn browsing activities into buying behaviors, and all-new site architecture that ensures speed, security and flexibility.
MOBILE-FIRST DESIGN
Beyond the one-size-fits-all approach taken by other automotive website providers, Dealer.com Websites combine responsive design with server-side elements to facilitate customization of the mobile experience. This hybrid, mobile-first approach reflects the reality that consumers shop differently across different devices, and gives dealers the flexibility to customize without sacrificing speed or search ranking.
IMMERSIVE “VEHICLE DEAL PAGES”
Our new inventory page experience delivers a more transparent and trustworthy user experience, with high-resolution vehicle imagery, mobile-first collapsible features and sticky navigation. These elements turn ordinary browsing activities into buying behaviors and keep shoppers on your VDPs, one of the most critical steps in the shopper journey.
PERSONALIZED SHOPPING
The key to successful personalization on dealer websites is data and automation. Experience Optimization analyzes data from industry-leading automotive hubs along with an expanding list of manufacturer sites, and previous visits to your site, to deliver personalized inventory recommendations and incentives to shoppers across your website in real-time.
DEALERTRACK DIGITAL RETAILING BY COX AUTOMOTIVE CANADA
Give car shoppers the experience they want by letting them start the car-buying process right from your inventory pages, all while you work deals online just as you would in-store, increase close rates and profitability. That’s what you get with digital retailing from Dealertrack, the industry’s most powerful digital retailing solution now available with your Dealer.com Website.
ON-SITE INCENTIVES AND SPECIALS DISTRIBUTION
On-site merchandising is simplified with Specials Campaign Manager, a robust incentives and specials creation and syndication engine that deploys specials where shoppers will find them—on your homepage, inventory pages, and coupon pages. Accurately and automatically deliver OEM and dealership incentives in-line with your inventory and across your website experience.
ALL NEW FRONT-END DESIGN ARCHITECTURE
Our all-new site architecture gives dealers more flexibility than ever to customize, manage, and differentiate their websites. Bolstered by three dynamic new homepages and thousands of style configurations, the new design system connects dealers to additional fonts, colour palettes, heading text, buttons and styles that are relevant to their existing design and available on-demand without custom work.
A Superior Shopper Experience on All Devices.
Most websites are built with either a responsive design or a server-side detection approach, which delivers device- specific content. Dealer.com Websites combine responsive elements with server-side technology. This mobile-first philosophy gives our clients unmatched flexibility to configure the mobile and desktop experiences based on how shoppers use these devices.
Manage your Complete Virtual Showroom.
Select from tens of thousands of design choices adjustable in real-time, create new pages, specials campaigns, and configure pricing and merchandise inventory, all within a comprehensive back-end interface that includes training resources, tutorials, and total control over your entire digital strategy.
Transform Leads into Deals with Dealertrack Digital Retailing.
Dealer.com Websites transcend the traditional boundaries of online “lead generation” through Dealertrack Digital Retailing technology, which allows you to start and make complete deals online, on every device.
Curate Personalized Shopping Experiences.
Dealer.com’s Experience Optimization technology allows you to leverage each shopper’s unique online shopping behaviour and automatically serve them personalized specials creative along with recommended inventory in real-time across your website experience.
Measure and Maximize your Performance.
Our Analytics platform was built to ensure you know exactly who is visiting your website, and help you deliver content that moves those shoppers closer to a purchase. Part of nVision, Cox Automotive’s all-new end-to-end performance hub, Dealer.com Analytics deliver insight into customer buying intent with data-driven behavioural analytics and groundbreaking marketing attribution.
Connect with us for a live consultation
Ready to optimize your digital dealership? Connect with us to set up a demo.