Dealer.com Websites deliver a modern, interactive, and personalized digital storefront for automotive shoppers through state-of-the-art design, award-winning tools that turn browsing activities into buying behaviors, and all-new site architecture that ensures speed, security and flexibility.
A Superior Shopper Experience on All Devices.
Most websites are built with either a responsive design or a server-side detection approach, which delivers device- specific content. Dealer.com Websites combine responsive elements with server-side technology. This mobile-first philosophy gives our clients unmatched flexibility to configure the mobile and desktop experiences based on how shoppers use these devices.
Manage your Complete Virtual Showroom.
Select from tens of thousands of design choices adjustable in real-time, create new pages, specials campaigns, and configure pricing and merchandise inventory, all within a comprehensive back-end interface that includes training resources, tutorials, and total control over your entire digital strategy.
Transform Leads into Deals with Dealertrack Digital Retailing.
Dealer.com Websites transcend the traditional boundaries of online “lead generation” through Dealertrack Digital Retailing technology, which allows you to start and make complete deals online, on every device.
Curate Personalized Shopping Experiences.
Dealer.com’s Experience Optimization technology allows you to leverage each shopper’s unique online shopping behaviour and automatically serve them personalized specials creative along with recommended inventory in real-time across your website experience.
Measure and Maximize your Performance.
Our Analytics platform was built to ensure you know exactly who is visiting your website, and help you deliver content that moves those shoppers closer to a purchase. Part of nVision, Cox Automotive’s all-new end-to-end performance hub, Dealer.com Analytics deliver insight into customer buying intent with data-driven behavioural analytics and groundbreaking marketing attribution.