Archive Insight

A Message from Wayne Pastore, Dealer.com General Manager and Vice President

A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->
What You Need to Know About Google My Business and Store Visit Tracking

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently … Continued
Dealer.com Data-Driven Digital Advertising

Dealer.com Data-Driven Digital Advertising

Dealer.com Advertising makes it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, social and video channels. It’s an advertising solution that is innovative, efficient and effective. Tell Me More
Dealer.com Compass Digital Strategy Tool Overview

Dealer.com Compass Digital Strategy Tool Overview

Digital strategy is more complex than ever. To build a successful digital advertising strategy, you need to capture existing demand by targeting consumers who are actively shopping for your inventory on any device, across any channel; AND you need to generate new demand for both your inventory and fixed ops services. Doing both requires continuously … Continued

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