Archive Insight

Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy

Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy

In the wake of three of the most devastating hurricanes our country has endured, the Dealer.com team wanted to take a look at the link between these events and car shopping behavior. It turns out that car shopping can tell us a lot about how a local economy is reacting and responding to these tragedies. … Continued
What Happens When Display Advertising Gets Even Smarter

What Happens When Display Advertising Gets Even Smarter

  It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display has grown even smarter.   Let us explain.   In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each website visit. The higher the … Continued
Mining for Quality: How to Refine Your Marketing Efforts Using Attribution

Mining for Quality: How to Refine Your Marketing Efforts Using Attribution

Quality over quantity. Substance over matter. However you want to think about it, it’s a concept that applies to just about every facet of our lives. Automotive retail is no exception. Car dealerships have always tried to attract quality shoppers to their showrooms, i.e. customers that are serious about purchasing a car. It’s what every … Continued

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