our dealership deserves a digital marketing solution that checks all the boxes. Now that you’ve established a vision for improving digital strategy, the next step is to find the vendor that can deliver on your direction. Use this guide to help with internal preparation and vendor evaluation.
Uncover the industry’s most up-to-date, relevant and accurate digital marketing data in this month’s Dealer DataView.
Welcome to Dealer DataView! Paid search advertising costs increased for the fifth consecutive month. Learn more about current demand in this month’s report, and power your dealership’s strategy with industry-wide insight around key performance metrics. GET THE DATA
In the wake of three of the most devastating hurricanes our country has endured, the Dealer.com team wanted to take a look at the link between these events and car shopping behavior. It turns out that car shopping can tell us a lot about how a local economy is reacting and responding to these tragedies. … Continued
Learn how to use your data to focus your strategy on serious shoppers. Watch the webinar below to hear from Kevin LeSage, Senior Analytics Product Manager, about how nGauge will change your business.
It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display has grown even smarter. Let us explain. In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each website visit. The higher the … Continued