Archive Insight

How many times have you heard that the customer is always right? Whether true or not, being able to deliver flexible solutions to the consumer has been a make-or-break factor for years. From booking flights to ordering take out, shopping for holiday gifts to getting a vehicle valuation, consumers expect choices in how and where transactions are completed.

Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.

“Help Me Sell More Cars” is Evolving  From the industry’s earliest days, dealerships have had the same singular goal: sell more cars. And, while increasing sales is probably still at the top of your priority list, the goal has shifted in recent years. Now, you want to sell more cars while maintaining or, better yet, … Continued