Archive Insight

Breaking Down the Online and In-store Divide for Shoppers

Breaking Down the Online and In-store Divide for Shoppers

Learn how data and insights gathered during the consumer’s path to purchase can help you guide your customers through a more personalized and meaningful online buying experience.
The Download on Shifting Consumer Preferences

The Download on Shifting Consumer Preferences

Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer Preferences? If not, we strongly recommend you do! And if you have watched it, you’ll know it covered highly relevant topics for dealers like you, including recent trends in automotive digital marketing and automotive service marketing, and tactics you can use to embrace shifting consumer behavior.   Keep reading to get the highlights from this discussion between Wayne … Continued
Make Intentional Changes to Make the Most of Digital Retailing

Make Intentional Changes to Make the Most of Digital Retailing

The ability to make virtual car sales may have once been a nice to have, but dealerships who have embraced digital retailing are proving how critical it now is to success.
Five Questions Every Car Dealer Website Should Answer

Five Questions Every Car Dealer Website Should Answer

Car shoppers are bound to have a lot of questions, especially amid all the recent changes and phased reopening across the country. To give customers the information they need to move forward in their buying journey, every car dealer website should answer these questions.
Clear 4 Digital Marketing Hurdles for Success Today

Clear 4 Digital Marketing Hurdles for Success Today

Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.

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