By Kevin Byer, Director of Sales at Dealer.com The past several months has brought lasting change to the automotive industry. While consumers adjusted their shopping behavior to comply with social distancing mandates, your dealership rolled out or enhanced digital solutions to meet their needs and keep the business in operation. The sales process is undeniably shifting to and advancing online, which means your marketing should too. Adjust the processes and technology for digital retailing and … Continued
The Digital Storefront is, now more than ever, essential to the survival of the modern automotive dealership. Digital behaviors deemed essential to operation during social distancing are expected to continue after this period has passed.
How should your deal-making technique shift in today’s climate? It’s still possible to build meaningful connections with shoppers virtually and close more deals.
Is your dealership scheduling home delivery, at-home test drives, or remote vehicle servicing? Are you new to digital retailing? Whatever the situation, your Digital Storefront needs to keep you connected to shoppers and communicate your services. Join Noah Lee, Dealer.com head of product consulting, as he reviews steps you can take to market Dealer Home Services.
It’s crucial to shift your current selling approach. Learn a 5-step sales process that is customized to today’s online car shopper in this webinar, hosted by Rich Mertz, Sr. Manager of Digital Retailing & Digital Selling Expert.