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Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer Preferences? If not, we strongly recommend you do! And if you have watched it, you’ll know it covered highly relevant topics for dealers like you, including recent trends in automotive digital marketing and automotive service marketing, and tactics you can use to embrace shifting consumer behavior. Keep reading to get the highlights from this discussion between Wayne … Continued
Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.