Archive Insight

Breaking Down the Online and In-store Divide for Shoppers

Breaking Down the Online and In-store Divide for Shoppers

Learn how data and insights gathered during the consumer’s path to purchase can help you guide your customers through a more personalized and meaningful online buying experience.
Data, Insights and Opportunities in the Age of Social Distancing

Data, Insights and Opportunities in the Age of Social Distancing

The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our findings in this post, every dealership’s story about the impact of COVID-19 will be slightly different. You can apply our findings through the lens of your business and your market to help define your digital marketing strategies moving forward.
Be Present: Leverage Digital When Consumer Behavior Changes

Be Present: Leverage Digital When Consumer Behavior Changes

By Mark Bernstein and Ben Gilbert As shoppers follow public health guidelines and practice social distancing, local automotive businesses are experiencing a noticeable shift in consumer behavior.  More are turning to online search and news for answers to their questions and solutions to their needs, resulting in increased search volume and media consumption.  However, as … Continued

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