The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our findings in this post, every dealership’s story about the impact of COVID-19 will be slightly different. You can apply our findings through the lens of your business and your market to help define your digital marketing strategies moving forward.
By Mark Bernstein and Ben Gilbert As shoppers follow public health guidelines and practice social distancing, local automotive businesses are experiencing a noticeable shift in consumer behavior. More are turning to online search and news for answers to their questions and solutions to their needs, resulting in increased search volume and media consumption. However, as … Continued
As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->
The car-buying experience is in need of change and the process length is just the beginning, according to the findings in the 2018 Cox Automotive Car Buyer Journey Study.
The car dealership industry has experienced profound change over the past two decades. We’ve seen market growth, plateaus, and declines. In addition, shrinking margins and market disruption as a result of new technologies like Digital Retailing that are changing the car-buying, car-owning, and car-selling process altogether. The change is ubiquitous. From the largest auto groups … Continued