Are the close rates for your digital retailing leads failing to outperform other generic lead sources? Join Amanda Hilerio, Dealer.com ecommerce Performance Manager and Bill Cress Dealer.com enterprise Performance Manager, as they discuss how your dealership can make changes to treat digital leads differently and meet shoppers at the proper stage. Join us on July 15, 2021 at 3 p.m. EDT to learn more.
As more people shop for cars online, your website will speak volumes about your business. What do you want it to say?
As the industry changes to cater to customer preferences for online car shopping, implementing a digital retailing strategy has been on the mind of many dealers. See our chat about the role people, processes, and technology play in creating a cohesive digital strategy.
Well before 2020, and the disruptions that occurred during this tumultuous year, dealers have known that automotive retail is destined to increasingly take place online. In this post, we share insights into the state of digital retailing and how these tools are evolving to meet consumer needs.
From browsing inventory and researching a model, to submitting a lead and reviewing your customer service, there are several points along the buying journey where you can differentiate your dealership and keep your customers coming back for more.