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Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the beginning, according to the findings in the 2018 Cox Automotive Car Buyer Journey Study. In fact, less than half (46 percent) of vehicle buyers were satisfied with how long the process took at the dealerships, the study showed. Fortunately, new … Continued
5 Ways Digital Retailing Can Future Proof Your Business

5 Ways Digital Retailing Can Future Proof Your Business

The car dealership industry has experienced profound change over the past two decades. We’ve seen market growth, plateaus, and declines. In addition, shrinking margins and market disruption as a result of new technologies like Digital Retailing that are changing the car-buying, car-owning, and car-selling process altogether. The change is ubiquitous. From the largest auto groups … Continued
6 Ways Digital Retailing Can Power Your BDC Performance

6 Ways Digital Retailing Can Power Your BDC Performance

  It doesn’t take much digging to uncover what’s the big story in automotive retail these days: online car shopping. For the last two years, there’s been plenty of industry chatter about the digital solutions transforming the way vehicles are bought and sold. It’s not just a huge story, it’s THE story.   But when … Continued
5 Ways to Prepare Your Dealership Team for Digital Retailing

5 Ways to Prepare Your Dealership Team for Digital Retailing

It’s where the auto industry is headed: the ability to buy a car online. More importantly, it’s what the vast majority of your customers want. Your dealership knows this, which is why you have subscribed to Digital Retailing. With this technology in place, your customers’ ability to complete a car purchase almost entirely online is … Continued

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