Archive Insight

What You Need to Know About Google My Business and Store Visit Tracking

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently … Continued
How “Hiding” Content Behind a Read More Button Impacts SEO

How “Hiding” Content Behind a Read More Button Impacts SEO

  At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding” content behind a Read More button affects websites’ SEO.   His answer wasn’t surprising considering Google’s stance on user experience. This practice, which essentially directs users to click a button/link that says Read More or Read On to view the full content, … Continued
3 Ways Social Media Can Help Your Dealership Increase Search Ranking

3 Ways Social Media Can Help Your Dealership Increase Search Ranking

  It’s not news that social media and SEO are invaluable to every dealership’s marketing strategy today. SEO has long been a critical element of search engine visibility, while social media, newer to the marketing scene, has become essential to a holistic digital strategy.   Perhaps what gets lost or continues to go unrecognized, however, … Continued
How to Uncover Impactful Automotive Keywords Using Google’s Search Console

How to Uncover Impactful Automotive Keywords Using Google’s Search Console

Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword referral data when it was available. Before 2013, webmasters could log into Google Analytics to reveal every keyword that drove traffic to a site. Seeing the actual keywords, pages visitors landed on, and all … Continued

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