It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the market for a new vehicle or responding to automotive service marketing, your customers are completing more steps online. Is your digital marketing strategy prepared to handle this change, and is your … Continued
Coming through recent events feels a bit like we’ve time traveled. We stayed in our homes, like safe little time capsules, and emerged to a new world. Let’s look at a couple ways that adjustments to business practices and consumer behavior will impact SEO strategies for sales and particularly service.
Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently … Continued
Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help them create a holistic digital marketing strategy. Learn how a partnership with Dealer.com helped them increase traffic and sales for their dealership. Download the Case Study
At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding” content behind a Read More button affects websites’ SEO. His answer wasn’t surprising considering Google’s stance on user experience. This practice, which essentially directs users to click a button/link that says Read More or Read On to view the full content, … Continued