Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.
Thanks to an environment of social distancing and ever-changing ordinances, your dealership undoubtedly looks different than you expected it to at the beginning of the year. While there have been many barriers to success in the car business this year, several silver linings have emerged as well. The rapid shifts in the automotive retail industry – and the world in general – have created … Continued