For some automotive marketers, the decision embark on a video advertising campaign may still be undecided. If you are in this camp, you may be losing valuable time and impressions to your competitors. Here are three reasons why you should be including video in your dealership advertising mix.
By Jon Torrey, Dealer.com Senior Product Manager Digital video advertising has proven to be an effective channel for reaching audiences and converting new customers. Given its track record for success, there is a surprising shortage of companies taking advantage of the medium. The reason why is simple—they do not have the video assets or production capabilities to do so. This hurdle means video advertising is a historically … Continued