Given today’s inventory shortage challenges, it can be tempting to cut back on advertising. After all, what’s the point in marketing what you don’t have as much inventory to sell (or something like this). But experience has shown that cutting advertising can lead to significant, long-term setbacks.
Digital marketing generates $2,514 per vehicle sold. As your dealership delves into the new age of automotive marketing, ask yourself the following questions to gauge the effectiveness of your digital marketing strategy.
As more people shop for cars online, your website will speak volumes about your business. What do you want it to say?
Not all digital traffic is quality digital traffic. When developing a digital marketing strategy, your dealership can learn from the mistakes of these early marketers by focusing on the right metrics and by trading in high numbers for healthy results.
In this new world of automotive sales, dealers must constantly evaluate their digital marketing practices and make adjustments to keep up with today’s consumer demands. And the best place to start this evaluation is by checking your digital traffic.