Archive Insight

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

The car-buying experience is in need of change and the process length is just the beginning, according to the findings in the 2018 Cox Automotive Car Buyer Journey Study. In fact, less than half (46 percent) of vehicle buyers were satisfied with how long the process took at the dealerships, the study showed. Fortunately, new … Continued
What You Need to Know About Google My Business and Store Visit Tracking

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently … Continued
Learn the Keys to Effortless Website Personalization

Learn the Keys to Effortless Website Personalization

Discover Specials Campaign Manager and Experience Optimization   Colby LeFevre, Dealer.com’s Senior OEM Product Manager, walks through the keys to personalization on dealer websites. In this webinar, recorded Wednesday, September 13, 2018, LeFevre demos our all new Specials Campaign Manager and our award-winning personalization technology, Experience Optimization. For more details about either of these products, … Continued

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