Google will be updating their search algorithm to include a signal called Page Experience. It should be a priority for developers, marketers, and owners of automotive websites to understand what page experience is and how it will impact digital presence.
From browsing inventory and researching a model, to submitting a lead and reviewing your customer service, there are several points along the buying journey where you can differentiate your dealership and keep your customers coming back for more.
It’s been a long time coming, and there is no going back now: your dealership website merits just as much attention as your showroom floor.
By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX Key Take-Aways 90% of customers say photos are an important aspect in their shopping journey1 New car listings using actual photos are 30% more likely to get a lead2 The likelihood increases to 40% with used/certified vehicles with actual photos2 VDP visitors who interact with photos are 16% more likely to submit an inventory lead than those who … Continued
By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether in market for a new vehicle or service for their current ride, today’s shoppers are looking for ease and efficiency on their path to purchase. And this trend is transforming how dealers meet their customers: online. While the catalyst and rate of adoption in 2020 caught many off guard, industry insiders have anticipated this happen. This development has been years in the making and building momentum in other … Continued