February 2, 2012 (Burlington, VT) – Dealer.com, the global leader in online marketing solutions for the automotive industry, today launched Dealer.com Advertising, the industry’s first integrated automotive advertising solution which fuses paid search and display advertising capabilities with dealers’ inventory and incentives to boost dealership visibility among targeted audiences. These tools help build a strong customer base and grow the overall business in brand and revenue.
Auto dealer customers will be able to ensure that vehicle and dealership advertisements are exposed to targeted online consumers the moment they indicate interest in applicable products and services. The Dealer.com Advertising solution strategically identifies the most effective marketing channels for each dealer customer, and measures the cost-per-lead by campaign type, giving customers complete visibility and authority over their advertising strategy.
“As separate tools, display advertising and paid search are necessary components to a digital marketing strategy, but often they are not integrated, leaving a lot of headroom for greater campaign effectiveness,” said Mark Bonfigli, CEO of Dealer.com. “According to a recent ComScore study, display advertising on its own is shown to provide a 16 percent lift in sales. However, when display advertising is combined with paid search, the sales lift jumps to nearly 120 percent. With Dealer.com Advertising, we’ve seamlessly brought paid search and display advertising together in giving dealers the ability to control the digital ad campaign from creation to deployment, while tracking and measuring its effectiveness.”
Dealer.com Advertising combines three powerful Dealer.com tools:
- TotalControl DOMINATOR – a managed paid search product
- Display Advertising – the industry’s premier display advertising tool custom-built for auto dealers; allows users to create custom vehicle and service ads to run on a wide range of high traffic websites. Dealers can use OEM-built or Dealer.com-built ad templates that are displayed based on specific consumer behavior, ensuring exposure to a relevant targeted audience.
- CallTracking – virtually unlimited call tracking with 300 lines and 3000 pooled minutes.
The Dealer.com Advertising solution has a consistent user interface making it easy for dealers and their creative agencies to develop, edit and deploy high performing paid and display ad campaigns in real-time. Also, transparent enterprise-level reporting captures critical data for easy measurement of campaign effectiveness and return on investment. The solution also features an Inventory & Incentives Integration tool to automatically publish paid and display ads tied to OEM incentives.
For more information see Dealer.com’s Advertising solution. Or visit us at the NADA Convention & Expo, February 3-6 in Las Vegas, booth 3301.