November 7, 2011 (Burlington, VT) – Dealer.com, the global leader in online marketing solutions for the automotive industry, today announced that it has joined the Web Analytics Association (WAA) to help shape the evolution of the digital marketing industry. Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. Dealer.com is the only provider of digital marketing solutions for the automotive industry to join the WAA and commit to the organization’s high standards of transparent and ethical web practices.
“It is both an honor and a privilege to join this prestigious industry association as the first corporate member from the automotive digital marketing industry,” said Dealer.com CEO Mark Bonfigli. “We are committed to upholding the values of transparency and ethical online practices that the WAA stands for, and look forward to sharing our experiences and best practices and learning from other members to the eventual benefit of the industry and our customers.”
“On behalf of the WAA Board and members, we welcome Dealer.com to the association,” said Peter Sanborn, president of the WAA. “The strength and success of WAA is generated from and through members. The more companies who participate in the WAA, including both vendors and practitioners, the association will be better positioned to lead the industry and profession.”
With a strong history of dedication to the promotion of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the connection and empowerment of its members. The organization has more than 2,000 members worldwide, representing forty countries and a broad spectrum of expertise.
About the WAA
WAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the WAA receive access to web analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, discounts to industry events and publications and participation with social media groups. WAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.