LAS VEGAS, March 26, 2018 – Dealer.com®, a Cox Automotive brand, received five Automotive Website Awards from the PCG Consulting Group at the 2018 National Automotive Dealers Association (NADA 2018) Convention & Exposition in Las Vegas. The Automotive Website Awards honor the best in the automotive digital marketing industry for the year.
“Today, consumers and dealers alike expect digital solutions to power more of the car buying experience,” said Mike Rother, Senior Vice President and GM, Dealer.com. “The Dealer.com solutions that were honored by PCG this year speak directly to that progression. We are proud to be recognized as standing at the forefront of this exciting shift in the industry, and excited to be bringing these new solutions to our dealer partners.”
Dealer.com solutions received major awards in key categories spanning the digital marketing spectrum:
- ENTERPRISE CLASS WEBSITES: Dealer.com Websites
Dealer.com Websites power more franchise dealerships than any other website platform. New features and enhancements to the platform which helped it earn top honors at the AWA awards include mobile first design, Vehicle Deal Pages powered by AccelerateDigital Retailing, and the Experience Optimization personalization solution, which delivers personalized inventory, specials and incentives to every visitor.
- ENTERPRISE DIGITAL MARKETING: Dealer.com Advertising
Dealer.com Advertising applies unsurpassed data and reach to deliver a leading multi-channel digital advertising solution based a dealer’s unique goals. The solution’s integration with Cox Automotive and the Dealer.com website platform allows dealers to automatically connect their cars and fixed operations services with their most likely buyers and shoppers, track and monitor ROI down to the sale, and execute any strategy, all at an enterprise level scale.
- DIGITAL MARKETING: Dealer.com Compass
The Compass strategy tool helps power Dealer.com’s advertising solution by providing data driven recommendations that help shape a complete advertising portfolio including search, display, video and social media. These recommendations allow dealers to adjust budgets across channels based on desired business outcomes including their sales and fixed operations targets and dealership branding goals.
- RISING STAR: Accelerate Digital Retailing
Cox Automotive’s new Accelerate digital retailing solution creates a consistent and integrated pricing, payment, and overall transactional experience across not only the Dealer.com platform but also Autotrader and Kelley Blue Book. The result provides an easier and more enjoyable online car-buying experience for both consumers and dealers.
- RISING STAR: Dealer.com nGauge
The nGauge quality score, which is powered by Dealer.com’s proprietary Pixall™ technology and fueled by Autotrader and Kelley Blue Book data, assigns meaning to a specific combination of online consumer engagement behaviors that most likely signal the intent to purchase a vehicle.
Started in 2008, the Automotive Website Awards recognize the best vendors in automotive digital marketing and are a benchmark in the industry for innovative products in technology, design, search marketing and social media. For more information about the 2016 Automotive Website Awards winners, visit http://automotivewebsiteawards.com/.
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across 100+ countries and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com